SOURCE: Aisle7


September 21, 2010 09:00 ET

Aisle7 Launches Mobile Wellness Applications for Retailers to Reach Shoppers On-the-Go

Wellness-Focused Mobile Applications Enable Retailers to Inspire Healthy Choices and Drive Sales on the iPhone and Other Mobile Platforms

PORTLAND, OR--(Marketwire - September 21, 2010) -  Aisle7®, the worldwide leader in wellness-driven shopper marketing programs for food and drug retail, today announced the availability of the Aisle7 MOBILE™ suite, a collection of customizable mobile apps that enable retailers to reach health-conscious shoppers on the go. Aisle7 MOBILE features a configurable architecture that allows a retailer to customize their mobile application and select the functionality, features, and health and wellness content that appeal to their shopper base. 

"Today's shoppers want information literally in the palm of their hand, and mobile devices do just that," said Michael Sansolo, Industry Consultant and former VP of the Food Marketing Institute. "Having these apps for fact-based, easily used and understandable nutrition information on smart phones will help shoppers make more informed and better decisions about meal choices and purchases. It's a win-win for supermarkets and their shoppers."

Aisle7 MOBILE includes two ready-built, customizable offerings that help on-the-go shoppers plan their shopping trips, share wellness tips with friends, and find products to help them reach their health goals. Both offerings provide seamless smart phone integration, offering interactive store locaters, e-mail, and social sharing capabilities with networks like Facebook. Available applications consist of:

  • Aisle7 Meal Inspiration provides retailers with a turnkey solution of over 1,000 healthy recipes and healthy eating tips, enabling shoppers to create shopping lists and share information with friends. 
  • Aisle7 Smart Supplements provides shoppers with nutrition and self-care recommendations that can be added to a shopping list for over 200 health conditions. It also provides a medication safety checker function for consumers to find the nutrients to consider or avoid to make their prescription more effective. 

Aisle7 can also work with retailers to create their own unique application by leveraging Aisle7 WELLNESS AppStream™ technology, an on-demand service that provides easy development access to any of the wellness articles, widgets, and health tools Aisle7 offers. This new platform supports a wide range of possibilities to reach retail marketing objectives, from recommending specific products based on shopper goals, to suggesting actions that lead to healthy eating.

"Aisle7 MOBILE enables retailers to quickly take advantage of two of the fastest-growing retail trends in the industry: mobile and self-care," said Jeffrey P. Beyer, CEO of Aisle7. "With this release we give our customers the ability to engage their shoppers through all stages of the purchase cycle, from planning at home, to finding answers in the aisle, and building shopping lists that drive sales."

For more information about Aisle7 MOBILE, please visit:

About Aisle7

Aisle7 delivers customized wellness-driven shopper marketing programs to engage shoppers and drive sales -- in-store, online, and on the go with mobile apps -- for supermarkets, drugstores, and natural product retailers worldwide. With more than 20 years of experience in delivering science-based health and wellness content and multiplatform programs, Aisle7 is uniquely positioned to help retailers capitalize on health and wellness trends with a highly flexible platform designed to deliver your wellness program, your way. The Aisle7 network drives millions of shopper visits annually across thousands of retail locations, websites, and phones worldwide. 

Visit for more information. Aisle7®, Aisle7 MOBILE™, and Aisle7 WELLNESS AppStream ™ are trademarks or registered trademarks of Aisle7.

Contact Information

  • Contact:
    Bill Schneider
    Senior Product Director
    Email Contact