SOURCE: AisleBuyer

AisleBuyer

September 12, 2011 09:00 ET

AisleBuyer Creates the First Mobile Store Associate Application With Checkout for Retailers

The AisleBuyer mClerk Tablet App Offers the Optimal In-Store Experience

BOSTON, MA--(Marketwire - Sep 12, 2011) - AisleBuyer LLC, the leader in mobile checkout solutions for retailers, brands and restaurants, today announced AisleBuyer mClerk, the world's first mobile store associate application for customer marketing, sales and service. This native tablet application places full mobile commerce functionality in the hands of retail employees to interact with customers from anywhere in the store. Only AisleBuyer mClerk combines a full mobile commerce platform, deep customer analytics, a customizable tablet user interface and customer checkout capabilities to maximize sales and improve the shopping experience for consumers.

Retailers continue to evaluate in-store mobile solutions aggressively; according to The E-Tailing Group, 78% of larger retailers plan to invest in mobile commerce this year. As the competition continues to grow from online-only retailers seeking to infiltrate stores with product scanning technologies, brick and mortar merchants must differentiate by offering new levels of customer service and convenience. AisleBuyer mClerk empowers a retailer's most valuable resource -- its employees -- to move out from behind the counter to inform and check out customers.

AisleBuyer mClerk Optimizes the Customer Experience Like Never Before

AisleBuyer mClerk combines the best of e-commerce, kiosk and point of sale capabilities into one portable device. With AisleBuyer mClerk, store associates can access a retailer's full product catalog, pricing and inventory availability, in addition to ratings and reviews, all in real time. Through integration with a retailer's point of sale system and loyalty programs, store employees can view past purchase history, which creates product up-sell and cross-sell opportunities and triggers personalized promotions and coupons to increase overall cart size and conversion rates. Store associates can complete the checkout and payment process with AisleBuyer mClerk by using the tablet's camera as a barcode scanner, allowing any store aisle to become a checkout aisle.

mClerk Rounds Out the Ultimate Customer-Facing Mobile Store System

AisleBuyer redefines line busting when retailers implement both mClerk and mShop, AisleBuyer's mobile self-checkout application that allows customers to shop and pay in a store using a smartphone. Both applications are fully integrated to leverage the powerful capabilities of the AisleBuyer mobile commerce platform to dynamically deliver key merchandising functionality. In addition, retailers can track customer data across AisleBuyer mobile applications to gain a true understanding of in-store shopping behavior that was previously unavailable.

"Retailers are starting to address the new consumer demands caused by mobile technology," said Andrew Paradise, AisleBuyer CEO. "AisleBuyer mClerk meets these demands by extending our in-store mobile commerce platform to cover the full customer interaction, from browsing to checkout, giving retailers a complete mobile solution to build better, more lucrative relationships with shoppers."

AisleBuyer mClerk will be available in Q1 2012 and will support both Apple iOS for the iPad and Google Android operating systems. For more information on AisleBuyer mClerk, please visit: http://www.aislebuyer.com.

About AisleBuyer

AisleBuyer offers a revolutionary mobile commerce platform for retailers, brands and restaurants. Only AisleBuyer provides mobile self-checkout capabilities for improving the in-store shopping experience, conversion rates and average cart size by delivering targeted product recommendations, promotions and coupons to smartphone users while they shop. AisleBuyer includes powerful analytics for collecting detailed data on in-store shopping behavior that was previously unattainable to retailers.

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