SOURCE: Aislelabs

Aislelabs

December 02, 2014 10:00 ET

Aislelabs Announces Integration of Gimbal Location and Proximity-Based Mobile Engagement Platform to Further Enhance Its Mobile Personalization Engine

Aislelabs' Product Portfolio Now Integrates With Gimbal's Industry-Leading Location and Proximity Platform

TORONTO, ON--(Marketwired - Dec 2, 2014) - Aislelabs, maker of a cloud-based mobile personalization engine, announces its integration with the Gimbal™ location and proximity-based mobile engagement platform into its secure location analytics and marketing platform. This integration enables Aislelabs' clients to use Gimbal's industry-leading geofencing, secure proximity beacons, location-based messaging, analytics and consumer privacy controls alongside Aislelabs Engage, Aislelabs Pass and Aislelabs Flow products. 

Aislelabs Flow provides macro insights on customer behavior in physical venues and stores using WiFi and Bluetooth technology. Aislelabs Engage is the central command post for marketers looking to create automated multi-step mobile campaigns and tracking their success.

Aislelabs cloud platform enables end-to-end creation and management of multi-step automated campaigns. With Gimbal's proven beacons, the platform is even better positioned to serve the needs of large enterprise deployments with complex needs. Gimbal's high-quality reliable beacon hardware coupled with built-in capabilities for spoof protection will complement the Aislelabs' intelligent cloud offering.

"We selected Gimbal to partner with to further enhance our product suite because they are leaders in location and proximity-based mobile engagement," said Nick Koudas, CEO of Aislelabs.

The combined solution will be applicable in various use cases, including collecting feedback surveys in venues, empowering store staff with client dashboards, tailoring better shopping experiences and providing exceptional customer service. Gimbal's integrated location and proximity platform along with multiple layers of security on top of Aislelabs cloud platform will be one of the primary differentiators of the offering. Several industry verticals, including retail chains, shopping centers, airports, hospitality, public venues, and financial services, will benefit the most from the combined product suite.

About Gimbal
Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions. With advanced geofencing, the world's largest deployment of industry-leading Bluetooth Smart beacons, location-based engagement, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty. Visit www.gimbal.com for more information.

About Aislelabs Inc.
Aislelabs is a technology company assisting retailers to increase sales through the power of big data analytics. We help our clients understand customer traffic patterns and behavior inside and outside their physical stores in ways never before possible. This deeper understanding empowers our suite of products to deliver highly personalized omni-channel marketing tailored to in-store customers. Aislelabs' technology transforms retail locations to smart stores, resulting in effective marketing, increased sales, and better customer satisfaction. To learn more, visit http://www.aislelabs.com/.

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