SOURCE: Aislelabs

November 18, 2014 10:00 ET

Aislelabs Launches First Native Location-Based Marketing and Analytics Platform for Retailers

Aislelabs Pass Uses iBeacon Technology to Provide In-Store Marketing and Analytics for an Enhanced Customer Experience Without the Need for Custom App Integration

TORONTO, ON--(Marketwired - Nov 18, 2014) - Aislelabs, the leading provider of in-store marketing and analytics solutions, announces the launch of Aislelabs Pass, a cloud-based platform that identifies and targets shoppers using indoor location and behavior. Aislelabs Pass delivers real-time personalized marketing and promotions in-store, eliminating the need for a shopper to download a custom app, and works with any phone.

Eliminating the app component that most location-based marketing tactics rely on, Aislelabs Pass enables retailers to target any customer. Pass works by utilizing the native mobile wallets on smartphones, such as iPhone Passbook and Google Wallet, to connect with customers. For example, a customer downloads a "pass" shared via email or social services such as Twitter. The pass is seamlessly installed on the phone's mobile wallet. When that customer walks into a store, the pass recognizes beacons and location and becomes active.

"Aislelabs Pass extends the marketing cloud to physical stores, engaging customers by pushing relevant automated notifications," said Nick Koudas, CEO of Aislelabs. "Many location-based platforms require the consumer to download an app in order to enable marketing behaviors in-store. Aislelabs Pass introduces advanced technology that enables location-based behaviors on digital content on any mobile device without the need for the user to download a custom app."

Aislelabs Pass provides digital marketers with a cloud-based content editor to create new or integrate existing digital content that, with the help of the Pass platform, is associated to specific locations inside physical stores. Once the content is created, it can be shared natively like any digital marketing content utilizing email, social sharing, web micro-sites, SMS, etc. When a user receives the content on their mobile device, it can be seamlessly transferred to native mobile wallets. At a later time, when the user is close to a location in a store that a pass is associated to, the content becomes active in the mobile device.

Aislelabs Pass offers a unique proposition to connect the online and the offline user experience. Any existing marketing cloud deployed by digital marketers can utilize Aislelabs Pass immediately, extending their reach from online to in-store. By securing the 'offline' customer, Aislelabs provides retailers with the tools to engage customers across channels, including built-in integration with web microsites and email marketing in an easy-to-use interface. Through these tools, retailers are able to easily distribute targeted content via Facebook, Twitter, Pinterest and other social channels, providing an enhanced customer experience to build loyal brand ambassadors.

Aislelabs' suite of products -- Engage, Flow and Pass -- are uniquely positioned to offer a full cycle marketing platform for retailers, including leveraging iBeacon technology to provide data on customer traffic patterns and behavior inside physical stores. With the addition of Pass, all three products provide marketers with real-time, actionable insights for marketing and analytics.

For more information on Aislelabs Pass, visit http://www.aislelabs.com/products/pass/.

About Aislelabs
Aislelabs is a technology company assisting retailers to increase sales through the power of big data analytics. We help our clients understand customer traffic patterns and behavior inside and outside their physical stores in ways never before possible. This deeper understanding empowers our suite of products to deliver highly personalized marketing tailored for individual in-store customers. Aislelabs' technology transforms retail locatipumons to smart stores, resulting in effective marketing, increased sales, and better customer satisfaction. For more information on Aislelabs, please visit www.aislelabs.com.

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