July 11, 2011 13:57 ET

AJ Vernet, Investor and Founder, Steps in as CEO of Rey, Production Outsource Shop

LOS ANGELES, CA--(Marketwire - Jul 11, 2011) - With the goal of driving Rey to be the largest global resource for outsourced digital and traditional production work, AJ Vernet, an early investor and co-Founder, has joined the company as CEO and Chairman of the Board. Rey works with large agencies, creative shops, publishers and in-house marketing teams as a partner or extension to their creative team and specialize in managing outsourced production teams and the creative process from start to finish.

Rey has seen explosive growth over the last two years. Among the broad areas of concentration where Rey has provided support to major brands and their agencies like Sony PlayStation, Saatchi and Saatchi X, Jet Set, and Lambesis are site creation & discovery, social media, banner production, mobile design & development, video production & motion graphics, and all things related to search. The firm takes special pride in offering amazing project management and customer service.

"Rey allows our clients to increase the number of jobs and revenue by letting us handle the extra campaigns and projects. This eliminates adding to staff and overhead," says Mr. Vernet. "Rey is a reliable and scalable solution for agencies with over 550 US based ex-agency freelancers under contract in our database. We are like a creative army for hire and our goal is in our new company tagline, to become 'Your Production Outsource Resource.'"

"AJ has helped build Rey into a formidable digital production company," says Cory Treffiletti, President and Managing Partner for Catalyst S+F, which is both an investor and client of Rey's. "As clients and agencies strain under the pressure of having to be expert in every digital format, Rey can help by giving us access to exceptionally talented freelancers who do beautiful work for less than we could do it in-house."

"We need someone like AJ who understands creative production and has the vision to take us to the global level," says Josh Zitter, co-Founder and President of Rey Interactive.

Mr. Vernet has been responsible for the incubation of numerous websites and most notably, Sharkle, Republic Project and The latter was voted CNN top 25 hottest online company to watch. Mostly recently, Mr. Vernet was with Digital Broadcasting Group as SVP of Sales where he was instrumental in sales and business development for the company that went from $1 million in annual sales in 2008 to $40 million in sales in 2011.

Earlier in his career, Mr. Vernet launched sales in the Western US as the Director of Sales for Klipmart Corporation. Following its acquisition by DoubleClick, Mr. Vernet became founder of Red-lever (KushTV) a Branded Entertainment video platform that was purchased by Adconion Media Group in 2008.

Here is a link to the firm's capabilities and case studies:

Rey ( is a full service interactive, digital and video production company. Its top-notch creative, account and production people serve as an extension of client and agencies help manage their workload and keep their sanity. The firm, founded in Feb 2008 handles entire projects and/or supports in-house capabilities, on time and on budget. Rey Interactive, with offices in Los Angeles and New York and is self financed with a small friends and family round.

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