SOURCE: AKC Canine Health Foundation

AKC Canine Health Foundation

April 30, 2012 11:30 ET

AKC Canine Health Foundation Launches Public Awareness and Fundraising Campaign for Pet Cancer Awareness Month

RALEIGH, NC--(Marketwire - Apr 30, 2012) - Fifty percent of dogs aged 10 years or older develop cancer at some point during their lives. To help dog owners better understand the treatment options, cutting-edge research and ways to support canine cancer research, the AKC Canine Health Foundation (CHF) today launches a public awareness and fundraising campaign to kick off Pet Cancer Awareness Month, May 1-31, 2012.

"Cancer affects all dogs," said Dr. Shila Nordone, CHF Chief Scientific Officer. "Canine cancer research is a major funding priority of our parent clubs and individual supporters. As stewards of their contributions, we make sure that cancer research continues to be a major component of our research portfolio."

CHF is the most highly regarded organization funding sound, scientific research exclusively for dogs. Since 1995 CHF has funded nearly $8.3 million in canine cancer research. This research has provided breakthroughs in treatment options and diagnosis and has helped scientists study cancer at the cellular level, allowing veterinarians to diagnose cancer earlier and treat it more effectively. CHF-funded research has a broad impact, extending beyond dogs to having application to human cancer diagnosis and treatment.

The public awareness and fundraising campaign runs through the month of May and uses social media and online outreach, podcasts and website features to promote not only CHF-funded research, but information on different types of canine cancer, care for dogs with cancer and other cancer-related health resources. The podcasts release schedule and topics are:

  • Thursday, April 26: CHF Cancer Research, with Dr. Shila Nordone, CHF Chief Scientific Officer
  • Thursday, May 3: Cancer Research Infrastructure, with Dr. Bruce Smith, Auburn University College of Veterinary Medicine
  • Thursday, May 17: Hemangiocarcinoma Research, with Dr. Jaime Modiano, University of Minnesota College of Veterinary Medicine
  • Thursday, May 31: Osteosarcoma Research, with Dr. Kerstin Lindblad-Toh, Broad Institute of MIT and Harvard University

Dog owners and dog lovers are encouraged to take part in the Foundation's goal to help raise funds for canine health research through two special honor and memorial gift programs. The Celebration Wall is a special online photo gallery in memory of much loved dogs. This memorial is a fitting tribute for dogs that have died from cancer or another disease. For more information about the Celebration Wall, visit www.akcchf.org/celebrationwall.

Heroes for Health Research pages are custom-built personal donation webpages. Pages can be created for any canine hero -- whether it is a dog battling cancer or a dog that has been a great companion. Participants are encouraged to invite family and friends to donate to their page. For more information about Hero for Health Research, visit www.akcchf.org/heropages.

Contributions raised through the Celebration Wall and Hero for Health Research will help CHF advance the health of all dogs by funding sound, scientific research to prevent, treat and cure canine disease.

For more information about Pet Cancer Awareness Month, visit www.akcchf.org/cancer.

To make contributions directly for canine health research, visit the CHF website at www.akcchf.org and click on the "Donate Today" button or text "dog" to 20222 to make a $5 donation.

To keep up-to-date on podcast releases, articles, and facts during Pet Cancer Awareness Month, like CHF at www.facebook.com/akccaninehealthfoundation or follow CHF on Twitter at @CanineHealthFnd.

About CHF
The AKC Canine Health Foundation (CHF) is a non-profit organization dedicated to helping dogs live longer, healthier lives by funding research that helps prevent, treat and cure canine disease. Established in 1995, CHF's mission is to advance the health of all dogs and their owners by funding sound, scientific research and supporting the dissemination of canine health information. Through the generous support of the American Kennel Club, Nestlé Purina PetCare, Pfizer Animal Health, dog clubs and dog owners worldwide, CHF has dedicated more than $33.2 million to canine health research projects and education programs. Visit CHF online at www.akcchf.org for more information.

Contact Information

  • MEDIA CONTACTS:
    Sharla Seidel
    Communications & Development Manager
    AKC Canine Health Foundation
    Phone: 919-334-4012
    E-mail: Email Contact

    Greg Lammert
    Senior Account Supervisor
    Rhea + Kaiser
    Phone: 630-955-2526
    E-mail: Email Contact