SOURCE: AKQA

August 22, 2007 09:15 ET

AKQA Acquires Global Search Firm SearchRev

Acquisition Strengthens Agency's World-Class Digital Marketing Services

SAN FRANCISCO, CA--(Marketwire - August 22, 2007) - AKQA announced today that it has acquired SearchRev, a leading developer of search engine marketing (SEM) technologies. SearchRev manages large scale search engine marketing campaigns for major clients such as Yahoo!, Shutterfly and Coca-Cola. Headquartered in Silicon Valley, SearchRev has offices throughout the United States, Central America and the United Kingdom. The terms of the transaction were not disclosed.

SearchRev will continue to operate as a stand-alone unit, providing professional services and technology licenses to both advertisers and agencies. SearchRev co-founders, COO David Kandasamy and CRO Eduardo Llach, will continue to lead the company.

"SearchRev provides AKQA with a world-class search marketing solution for our clients and allows us to support online and mobile campaigns as well as traditional media," said Tom Bedecarre, CEO, AKQA. "SearchRev has documented results showing that it consistently doubles client revenues while increasing profits by an average of 52%. They are clearly the performance leader in SEM technology, and this acquisition is our first step in creating the next-generation digital marketing services network," Bedecarre commented.

"Our unique, patent-pending search engine technology has substantially changed how SEM campaigns are run," stated David Kandasamy, SearchRev COO. "Since 2002, we have consistently refined and improved our algorithm to optimize bids for each keyword in combination with dozens of variables including time of day, day of week, geography and the website on which the click occurred so our clients see tremendous improvements in their customer conversion rates," Kandasamy added.

"SearchRev and AKQA combine to offer companies superior online marketing solutions from technology-intensive search engine marketing to creative-inspired web experiences," said Eduardo Llach, SearchRev CRO. "It's a great synergy for SearchRev's SEM technology to drive users to websites with AKQA's award-winning interactive experiences to keep users engaged and to improve post-click conversion rates," explained Llach.

A recognized pioneer in online marketing, AKQA uses innovative ideas and technology to deliver results for the world's leading brands including Coca-Cola, Nike, McDonald's and Visa. For the second consecutive year, AKQA has received "Agency of the Year" honors on both sides of the Atlantic. AKQA was named Agency of the Year by OMMA Magazine in the U.S. and "Digital Agency of the Year" by Marketing Magazine in the U.K. In their June 2007 issue, Revolution magazine in the U.K. named AKQA "Digital Agency of the Decade."

About AKQA

AKQA is the leading independent digital marketing agency with more than 600 employees in San Francisco, New York, Washington D.C., London, Shanghai and its newest office in Amsterdam. AKQA provides digital strategy, creative and technology solutions to the world's leading marketers, including Coca-Cola, Diageo, McDonald's, Nike, Unilever and Visa. For more information about AKQA, visit www.akqa.com.

About SearchRev

SearchRev is the performance leader in search engine marketing. As the SEM performance leader, SearchRev has proven results showing that its patent-pending technology platform consistently doubles client revenues while increasing profits by an average of 52%. SearchRev licenses its SEM tools and also manages large scale search engine marketing campaigns for clients such as Coca-Cola, Yahoo!, Shutterfly, Real Networks and Safeway. SearchRev is based in Silicon Valley with offices in the U.S., Central America and the U.K. For more information about SearchRev, visit www.searchrev.com.

Contact Information

  • For more information:
    Molly Parsley
    AKQA
    (415) 645-9473
    Email Contact