October 22, 2010 12:51 ET

Aksel Lund Svindal with pink poles

OSLO, NORWAY--(Marketwire - October 22, 2010) - Aksel Lund Svindal takes a specially designed pole vault back to the 80s. At Aksel's request, Swix has designed five unique pairs of flashy ski poles exclusively for the Olympic downhill champion, which he will be using during selected world cup races this winter. The poles will be given away as prizes via Facebook after each race.

"Ski poles have been pretty similar in recent years, and the idea was to create something a bit conspicuous. The strong colours of the poles will really stand out against the blue sky, the white snow and the beautiful Alpine peaks," says Aksel Lund Svindal.

The five unique colour schemes, which will only be used in one world cup race each this winter, will respectively feature neon yellow, green, light orange, dark orange and, not least, pink.

"After all, these are the colours that were popular on the slopes when I started skiing at the end of the 1980s. It's fun to see that they're in fashion again," says Aksel Lund Svindal. The poles will accompany Aksel as he competes for medals in 10 races at five long-established events:

  * Sölden: 23-24 October
  * Wengen: 14-16 January
  * Kitzbühel: 21-23 January
  * Garmisch-Partenkirchen: 8-20 February
  * Kvitfjell: 12-13 March

The poles can be yours

Aksel will not be keeping his poles. Each pair will be used in just one race before being given away as a prize in a competition run jointly by Aksel and Swix.The competitions will be announced on Swix's and Aksel's websites, in the end of October.

"Each pole colour is completely unique. The only way to get hold of the poles this season is to win them in the competitions, so it's important to follow events on Swix's Facebook page this winter," says Cathrine Bull, Swix Sport's marketing manager.

Colourful final

All of the ski poles will bear Aksel's signature, and the right and left poles will feature different designs.

"I've chosen the order in which I'll use the poles myself -- I'll be using the pink ones for the World Cup final in Kvitfjell," concludes Aksel Lund Svindal.

Link to the film where Aksel Lund Svindal is commenting on the new poles:

For more information, please contact:

Cathrine Bull, Marketing Manager, Swix Sport
Tel.: +47 95 73 46 73

Ulf Bjerknes, CEO, Swix Sport
Tel.: +47 91 32 04 90

Swix Sport AS is the world's leading supplier of ski wax and ski poles, under the SWIX brand. Our apparel products for sport and active recreational pursuits are marketed under the brands of Swix, Bavac and Ulvang. Turnover in 2009 totalled 52 million Euros. Our headquarters are located in Oslo, Norway, and we have our own production facilities in Lillehammer and Lithuania. Our products are distributed through subsidiaries in the US, Germany and Japan, as well as through local distributors in other key markets. Swix Sport AS is wholly owned by Ferd AS. In September 2010, Toko became part of the Swix Sport Group. Toko is currently the no. 2 company in the global ski-wax market. Toko's turnover totalled 9 million Euros in 2009.


Aksel Lund Svindal 2 ? Photographer Vegard Breie:

Aksel Lund Svindal 4 ? Photographer Vegard Breie:

Aksel Lund Svindal 3 ? Photographer Vegard Breie:

Aksel Lund Svindal 1 ? Photographer Vegard Breie:

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Source: SWIX SPORT AS via Thomson Reuters ONE

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