SOURCE: Aktana

Aktana

February 11, 2016 16:07 ET

Aktana Expands Executive Team to Accommodate Increasing Pharmaceutical Customer Demand for CRM Suggestions

New Appointees Bring Extensive Pharmaceutical SaaS Leadership to Support Aktana's Growing Client Roster

SAN FRANCISCO, CA--(Marketwired - February 11, 2016) - Aktana, the pioneer in decision support for global life science sales teams, today announced the addition of two executives to the its leadership team. Jin Huang joins as Vice President of Engineering and is responsible for architecture, engineering, quality assurance, technical operations and technical support. Eric Redline has been appointed Vice President of Customer Engagement and will manage the customer experience from initial implementation through post roll-out support.

Aktana currently supports seven of the world's top 15 pharmaceutical companies, improving their sales performance by delivering data-driven insights and suggestions directly to sales reps. Aktana's Decision Support Engine (DSE) examines market data and cross-channel activity to identify best actions and supporting insights. Empowered with these suggestions right in their CRM workflow, reps can focus on building stronger physician relationships and generating improved results.

"In the four years since we first pioneered this category, we've never seen such demand for decision support tools," said David Ehrlich, CEO, Aktana. "Veeva's CRM Suggestions initiative has put the market and our partnership with them into overdrive. Skilled leaders like Jin and Eric are central to the successful design and delivery of our solution, so customers can realize rapid success in their sales and multi-channel marketing programs." 

Jin brings over 20 years of software development leadership experience in Internet, SaaS, enterprise software, and e-commerce applications. Prior to joining Aktana, Jin served as Chief Technology Officer at Intradiem, responsible for architecture, engineering, and quality assurance of Intradiem's SaaS solution. Jin also served as VP of Software Engineering at SmartSynch (acquired by Itron), where he managed the Smart Grid Software Platform, and VP of Development at iMANY, where he led architecture, engineering, and QA teams for the iMANY ContractSphere suite of products. Jin's previous leadership positions include VWC, Nsite (acquired by Business Objects), Oracle and IBM.

Eric brings almost 20 years of experience supporting analytical and marketing insight related activities in the Biopharmaceutical and Life Sciences fields. Prior to joining Aktana, Eric served as the Vice President of Client Delivery, Product Development and QA at PharmaMetrics. There he led client implementations for PharmaMetrics' SaaS analytics solution for Managed Markets as well as product development activities to improve the user experience and analytical insights. Eric also led ImpactRx's (acquired by Symphony Technology Group) client service organization delivering a syndicated data offering. Additionally, he worked as a client engagement manager offering brand teams strategic insight and market analysis on sales force effectiveness, message execution, and launch planning in categories such as Oncology, Depression, and Anti-Infectives.

About Aktana

Aktana is the pioneer in decision support for global life science sales teams. The company's data-fueled suggestions and insights are delivered within a sales professional's existing CRM workflow, serving as a critical ally in data leverage and better decision-making. Aktana serves the entire organization by helping to coordinate multichannel marketing initiatives and facilitating learning via reporting on which program elements are most successful for which customers. Aktana is headquartered in San Francisco, with offices in New York, Tokyo and San Diego. For more information about Aktana's Decision Support Engine, visit www.aktana.com/product.

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