Al Czarnecki Communications

Al Czarnecki Communications

May 06, 2007 09:00 ET

Al Czarnecki Communications: New Book Supports Crisis Teams

TORONTO, ONTARIO--(CCNMatthews - May 6, 2007) - What three things would you want to have, going into a crisis news conference?

According to a new book, these might be: deep background on the issue, immediate reports from people directly involved, and consensus from your senior management team.

Crisis Communications: A Primer for Teams is written for CEOs and their PR, HR, IT, business continuity, and facilities managers. All of the above need to be available and on the same page during a crisis or disaster.

In 14 chapters and 135 subtopics the book covers roles, resources, processes and principles. There's a detailed breakdown of who does what during the critical first hour of a crisis. A PDF with bookmarked chapters and subtopics and live links to 220 URLs is available for download.

The book is to-the-point and focuses on useful information and processes. It helps busy managers understand their roles, develop resources, work out processes, and agree on principles. The agenda for preparedness develops. Every chapter has questions for discussion.

The first chapter cites the Journal of Contingencies and Crisis Management on how, after 9/11, our critical infrastructures are under threat-what that means and the challenge it presents for leaders. The last chapter outlines a process for involving senior managers and giving the team a foothold. Organizations working on pandemic response plans will find much of the book useful.

Available in softcover, hardcover, and as an Adobe eBook. Readers can download the table of contents at Just click on the book cover in the left column.

Author Al Czarnecki APR is an accredited public relations professional with 20 years of experience. His consulting practice is based in

Contact: Al Czarnecki 416-261-9828
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