SOURCE: Al Frank Asset Management, Inc.

Al Frank Asset Management, Inc.

June 17, 2009 08:30 ET

Al Frank Asset Management Enhances The Prudent Speculator to Further Benefit the Value Conscious Investor

Subscribers to Benefit From Significant Improvements to Top Ranked Newsletter's Content and Web Resources

LAGUNA BEACH, CA--(Marketwire - June 17, 2009) - Al Frank Asset Management (AFAM) announced today numerous enhancements that investors will receive when subscribing to their value oriented investment service. The Prudent Speculator (TPS) has been published for more than three decades and is consistently a #1 ranked investment newsletter. Al Frank Asset Management is one of the oldest, private boutique money managers in the country. The Prudent Speculator is published in conjunction with Forbes Media.

"This redesign makes an already excellent newsletter even better. Readers will be delighted -- and enrichened!" said Steve Forbes, Chairman and CEO of Forbes Media.

The enhancements to The Prudent Speculator include expanded editorial content for the monthly newsletter, a fresh new design, improved Web site navigation and layout and a new Weekly Market Commentary email bulletin that provides up-to-date market insights and investment ideas. The redesign was officially launched with the 510th edition of The Prudent Speculator newsletter.

"Our redesign of The Prudent Speculator is a pivotal event for Al Frank Asset Management, which for more than 30 years has provided subscribers to this newsletter with a valuable source of investment analysis and portfolio ideas founded on our distinct approach to value investing," said John Buckingham, Chief Investment Officer of AFAM and Editor-in-Chief of TPS. "We will be providing clients of Al Frank and subscribers to The Prudent Speculator with a considerable expansion of editorial content aimed at informing and educating long-term investors. In addition, subscribers will have access to a significantly upgraded Web site providing regular updates in response to breaking investment news and tools that improve their online experience."

The Prudent Speculator has experienced substantial readership growth for years. More than 8,000 individual investors subscribe to the monthly newsletter, which includes a subscription to www.theprudentspeculator.com as well as the new weekly Market Commentary (formerly Hotline) email bulletin. "Our rankings have put The Prudent Speculator investment newsletter in the #1 spot, not adjusted for risk, for the past 15, 20 and 25 year time periods, as of April 30, 2009," said Mark Hulbert, Editor of Hulbert Financial Digest.

Highlights of the redesign include:

--  Expanded newsletter content. Features include Market Commentary;
    Portfolio Builder: 10 Recommended Stocks to Buy This Month, with concise
    yet incisive analyses of individual stocks; Currently Recommended Stocks;
    and in-depth Sector Analyses
    
--  Completely fresh look and feel with clean and easy-to-read design of
    newsletter pages, incorporating the Al Frank brand
    
--  Significant redesign of www.theprudentspeculator.com improving
    navigation and access to tools such as the Buy List, Five Model Portfolios,
    TPS Databank and over 30 years of prior newsletter issues
    
--  Introduction of weekly "Market Commentary," an email bulletin
    providing weekly recaps of major market events and up-to-date Shopping
    Lists for investors (The Weekly Market Commentary replaces the Hotline)
    
--  Continued complimentary access to the Buckingham Report, also
    undergoing a redesign in the coming months
    

The Prudent Speculator is automatically offered as a complimentary subscription to all managed-account clients of Al Frank Asset Management. Al Frank also publishes the Buckingham Report, a free newsletter providing general market commentary to mutual fund and managed-account clients and investors interested in learning more about Al Frank's approach to value investing.

"Al Frank has over a 30-year history of delivering results to the value conscious investor," said Jeff Montgomery, CEO of Al Frank Asset Management. "A few years ago, we were an undiscovered company. That is changing with every passing month as more and more investors and financial advisors learn about our approach to finding undervalued stocks, which has been honed over a variety of market conditions and economic environments."

For more information about The Prudent Speculator or to request an interview, please contact: Melinda Staab at (973) 400-1341 or melinda@jcpublicrelations.com.

About Al Frank Asset Management

Founded in 1977, Al Frank Asset Management is an independent, registered investment advisor with over $380 million in assets under management (as of May 31, 2009), distributed among separately managed accounts and two proprietary mutual funds. Al Frank's value-oriented investment philosophy, based on the core tenets of selection, diversification and patience, is designed to meet the long-term investment goals of individuals, institutions, family offices and retirement plans.

Al Frank Asset Management, Inc. (Al Frank) is an Investment Adviser, registered with the Securities & Exchange Commission and notice filed in the State of California and various other states; edits The Prudent Speculator and the weekly Market Commentaries (TPS). ISSN 0743-0809. Information in TPS comes from independent sources believed reliable, but accuracy is not guaranteed and has not been independently verified. Neither the information, nor any opinion expressed, shall be construed to be or constitute an offer to sell or a solicitation of an offer to buy any securities. Opinions expressed are those of John Buckingham, which are subject to change and are not intended to be a forecast of future events, a guarantee of future results, nor investment advice. Past performance is not guarantee of future results.

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