Al Jazeera to Launch Global Smartphone Apps on Service2Media's App Lifecycle Platform

LONDON--(Marketwire - May 13, 2011) - Service2Media, the leading provider of advanced app solutions for mobile devices, today announced the launch of Al Jazeera's new smartphone news application, developed on Service2Media's App Lifecycle platform.

Al Jazeera selected Service2Media, a member of the BlackBerry® Alliance Program, because of its excellent capabilities across multiple devices and more specifically for BlackBerry® smartphones. Service2Media works with leading media companies across the world on their mobile strategy.

Al Jazeera wanted to stand out from traditional news apps, by developing an app with high usability, but at the same time a unique look and feel. Following creative meetings and functional discussions, the graphical and interactive design and user experience for the app were agreed. Service2Media came up with various design scenarios, reaching beyond the typical design for apps on smartphones running the BlackBerry OS, Android or iOS, which best matched Al Jazeera's brand values.

The new app provides many enhanced features, such as selecting news categories supported by video and pictures. Furthermore, the app provides new ideas on how to browse through articles with functionality such as full article view, quick scan and 'view next.'

Now the first English release of the apps is launched on Service2Media's App Lifecycle Platform for BlackBerry and Android smartphones. English language versions will shortly be followed by an Arabic version, with a different look, feel and color scheme. Besides the fact that the Service2Media's App Lifecycle Platform is covering all the major mobile OS platforms it also has the capabilities to deal with the massive user volumes Al Jazeera needs to cater for. Due to recent developments in the Middle East, the Service2Media platform needs to be ready to deal with volumes that easily multiply by 20, in times of news peaks.

"We are very happy to facilitate Al Jazeera with our App Lifecycle Platform, providing them with a future proof roadmap regardless of the chosen app platform or device type," says Geert Kolthof, CEO Service2Media. "A news channel with a reputation such as Al Jazeera requires only the best. We are happy Al Jazeera has chosen us as their app partner, supporting them with the full lifecycle of their core & critical apps."

NOTE FOR EDITORS

Service2Media
Service2Media is the leading provider of Advanced App Solutions for smart phones, tablets and an unbounded range of emerging devices.

With our industrialized and future proof platform and services we overcome the challenges of our corporate partners to design and deploy apps across all Operating Systems. Our core and critical apps are some of the most popular available with hundreds of thousands of downloads and high app store rankings. With Service2Media's App Lifecycle Platform we help our corporate partners stay on top of Operating System fragmentation and device innovation.

Today Service2Media partners with some of the most innovative corporations worldwide, such as TURNER/ CNN, Rabobank, Abu Dabi Media Company, Liberty Global/ UPC and Reed Elsevier to deliver exceptional mission critical and engaging apps that drive core business and excite your customers. We focus on the Media, Finance and Utility industries.

Currently Service2Media has offices in the Netherlands, UK, Spain, UAE and USA.

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