SOURCE: Aladdin Beverage

February 20, 2008 09:53 ET

Aladdin Appoints Another Distributor for Its High Margin Import Beers

BROOKLYN, NY--(Marketwire - February 20, 2008) - SKI Distributing in Brooklyn, NY has agreed to represent the Aladdin Beverage (PINKSHEETS: ADTJ) portfolio of brands. "We could not be happier with the SKI appointment. Having them and their 30 member sales force support our brands will give us a greater reach into the market as well as allow us to open up some secondary markets like Long Island, Westchester County and Staten Island. This is a huge step forward for us and we are excited to get our brands moving in a big way," states Ted O'Connor, President, Aladdin Beverage.

The brands in the Aladdin portfolio are very attractive for wholesalers to purchase because of the high margins these types of beers command at the wholesale and retail level. "Wholesalers understand that the types of brands Aladdin imports can command margins of over 50% at each tier. Growth for brands like the ones in Aladdin's portfolio, especially organic import brands, is upwards of 40%. This combination of growth and high margins allows everyone to make money and that is a winning combination," states Ted O'Connor.

About Aladdin Trading & Co. (DBA: Aladdin Beverage):

Headquartered in New York City, Aladdin Trading is a leading fine craft beer and ale importer serving the North American markets. It is Aladdin's goal to be known as the top beer importer to North America, with only quality and forward-thinking brands in its portfolio. Our mission is to generate sustained growth for all the brands in our portfolio and generate maximum return on investments. For more information, visit the company's web site at

Forward-looking statements in this report are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

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