SOURCE: Aladdin Beverage

January 24, 2007 16:15 ET

Aladdin Beverage and the Macau Government Tourist Office to Co-Market

BROOKLYN, NY -- (MARKET WIRE) -- January 24, 2007 -- According to the Financial Times, Macau just surpassed Las Vegas as the number 1 gaming destination in the world ( This announcement will, no doubt, increase the public's awareness about Macau which will help not only Macau tourism but also Macau Beer!

The Macau Government Tourist Office has tapped the resources of Aladdin Beverage (PINKSHEETS: ADTJ), the North American importer of Macau Beer, to help promote Macau as a travel and tourism destination.

"We recognize that Macau Beer is growing in popularity, and its awareness as a known beer brand is increasing across the United States," said Frank DeClara, Marketing Manager, Macau Government Tourist Office. "Macau is a unique travel destination and is also quickly gaining popularity among Westerners. We believe this is a terrific time to work together on mutually beneficial opportunities," he continued.

Macau's growth is driven by tourism. In 2004, the Sands Casino was the first Western-operated hotel and casino to open. In its first year of operation the property recouped its investment. Steve Wynn's casino, Wynn Macau, opened in 2006 and the MGM Grand Macau is scheduled for completion in 2007. The Venetian, with a scheduled opening in June of this year, among others, are also betting big and planning to open glamorous hotels, casinos and clubs.

"The Macau name is hot right now and will become even hotter when more and more people visit the island and experience the great nightlife and rich tradition of Macau," states Ted O'Connor, President of Aladdin Beverage, the exclusive importer of Macau Beer in the US and Canada. "Our decision to work with the Macau Government Tourist Office was an easy one. By working together we can combine our resources to get the word out about Macau as a fun destination and a great beer."

For more information, contact the Macau Government Tourist Office at: (310) 545-3464 or

About Aladdin Trading & Co. (DBA: Aladdin Beverage):

Headquartered in New York City, Aladdin Trading is a leading fine craft beer and Beer importer serving the North American markets. It is Aladdin's goal to be known as the top beer importer in North America, with only quality and forward-thinking brands in its portfolio. Our mission is to generate sustained growth for all the brands in our portfolio and generate maximum return on investments. For more information, visit the company's web site at

Forward-looking statements in this report are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

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