SOURCE: Aladdin Beverage

December 17, 2007 14:34 ET

Aladdin Beverage Announces New Distributor for New York Metro Market

NEW YORK, NY--(Marketwire - December 17, 2007) - Aladdin (PINKSHEETS: ADTJ) is pleased to announce the appointment of Big Blue Beer as one of their distributors for the New York Metro Market. "We are very pleased to add Aladdin's portfolio of brands to our company. We believe there is a growing want for these types of brands in the market place and look forward to working with Aladdin to grow them to their full potential," states Gordon Melchner, President of Big Blue Beer Distributors in Brooklyn, NY.

Aladdin looks forward to working with Big Blue to increase distribution and sales in the New York City Market.

About Aladdin Trading & Co. (DBA: Aladdin Beverage):

Headquartered in New York City, Aladdin Trading is a leading fine craft beer and ale importer serving the North American markets. It is Aladdin's goal to be known as the top beer importer to North America, with only quality and forward-thinking brands in its portfolio. Our mission is to generate sustained growth for all the brands in our portfolio and generate maximum return on investments. For more information, visit the company's web site at http://www.aladdinbeverage.com.

Forward-looking statements in this report are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

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