SOURCE: Aladdin Beverage

April 22, 2008 08:31 ET

Aladdin Beverage CEO Commits to Three-Year Contract

Expansion of Distribution Channels Paramount to Success

BROOKLYN, NY--(Marketwire - April 22, 2008) - Aladdin Beverage (PINKSHEETS: ADTJ) is pleased to announce that its CEO, Ted O'Connor, has signed a three-year contract as CEO and President of Aladdin Beverage. Mr. O'Connor founded the Company more than two years ago and has recently reduced overhead costs by more than 50 percent as he focuses the business exclusively as an importer of fine craft beers.

Mr. O'Connor has more than 11 years of experience in the beer business. Most of his experience came as the Tsingtao Beer national sales manager for Barton Beers (currently Crown Imports LLC). His training enabled him to establish relationships with overseas brewers, domestic distributors and numerous contacts in the wholesale beer industry. He is aided by a Board of Directors with an extensive history in the distribution, freight, sales, finance and warehousing businesses.

Mr. O'Connor is leading an aggressive campaign to build his distribution base throughout the United States, and is awaiting the shipment of his most recent order for Patagonia Blond Ale from Argentina. The Company intends to use the net proceeds from the sale of all current and future units to implement the Company's business and marketing strategies to add distributors in all areas of the U.S.

"Aladdin Beverage's future success depends on our ability to successfully market and sell our products, and I am committed to spreading our distribution channels across the county. I am receiving inquiries from potential distributors on a daily basis and am eager to make our unique beers some of the most recognized in the fine craft market," stated Ted O'Connor, CEO and President of Aladdin Beverage.

About Aladdin Beverage:

Headquartered in New York City, Aladdin is a leading fine craft beer and ale importer serving the North American markets. Aladdin's goal is to be known as the top beer importer to North America, with only quality and forward-thinking brands in its portfolio. Its mission is to generate sustained growth for all the brands in its portfolio and generate maximum return on investments. For more information, visit the Company's Web site at

Forward-looking statements in this report are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

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