SOURCE: Aladdin Beverage

March 27, 2008 09:19 ET

Aladdin Beverage Enters Into Cooperative Marketing Agreement With Biodiesel Education Organization

BROOKLYN, NY--(Marketwire - March 27, 2008) - Aladdin Beverage (PINKSHEETS: ADTJ) is pleased to announce that the Company is entering into a cooperative effort with The Veggie Van Organization to promote biodiesel use. Aladdin Beverage will contribute a percentage of its proceeds to The Veggie Van Organization and in turn, gain exposure to its imported beers through Veggie Van marketing materials.

The Veggie Van Organization is a nationally recognized group of people dedicated to increasing the development and use of biodiesel fuel. Aladdin Beverage will include information about The Veggie Van Organization on its labels and marketing materials and both companies will include information about each other on their Web sites. The two organizations are also discussing co-participating in events to raise money and awareness for the use of biodiesel fuel.

"This is a wonderful way for us to give something back to an organization that is working for the betterment of the environment and has fun in the process. It makes good business sense for us as well, as many of our target consumers are environmentally conscious. We think this is a fabulous way to promote both our Company and the use of biodiesel," stated Ted O'Conner, CEO and President of Aladdin Beverage.

Aladdin Beverage recently announced that the Company has entered its Patagonia Blond Ale in the World Beer Cup 2008, the most prestigious beer competition in the world. The Blond Ale is brewed by one of its suppliers, the Patagonia Brewery, in Argentina. The event will be held at the Craft Brewers Conference in San Diego, California, from April 15 - 19.

About The Veggie Van Organization:

The Veggie Van Organization ( is a nonprofit educational service that promotes biodiesel fuel and other renewable energies through hands-on demonstrations, school presentations and road tours. The famous "Veggie Van" goes 70 mph and has driven over 25,000 miles on biodiesel fuel made from new and used vegetable oil. Not only does the three-ton, biodiesel powered motor home get 25 miles per gallon on vegetable oil-based biodiesel fuel, but its exhaust smells like French fries.

About Aladdin Beverage:

Headquartered in New York City, Aladdin is a leading fine craft beer and ale importer serving the North American markets. Aladdin's goal is to be known as the top beer importer to North America, with only quality and forward-thinking brands in its portfolio. Its mission is to generate sustained growth for all the brands in its portfolio and generate maximum return on investments. For more information, visit the Company's Web site at

Forward-looking statements in this report are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

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