SOURCE: Aladdin Beverage

April 17, 2008 08:31 ET

Aladdin Beverage Places First Order for Newest Product

Distributors to Receive Patagonia Blond Ale in May

BROOKLYN, NY--(Marketwire - April 17, 2008) - Aladdin Beverage (PINKSHEETS: ADTJ) is pleased to announce that the Company has placed its first order with the Patagonia Brewery in Argentina for the Patagonia Blond Ale. Aladdin Beverage anticipates brisk sales based on the strong demand for the Blond Ale and the shipment is expected to be in the hands of Aladdin's U.S. distributors by late May.

The Patagonia Blond Ale has been introduced around the world and U.S. demand for it is strong based on previous popularity and recent lack of availability. Its smooth taste, exotic packaging and marketing materials make for stunning displays in stores, bars and restaurants. Aladdin Beverage has distribution channels in place around the U.S. and is aggressively pursuing additional distributors to maximize sales.

Established in 1884, the Patagonia Brewery (Cerveceria Patagonia Primitiva S.A.) is the oldest brewery in Argentina. Its beers are brewed with all natural ingredients, with no additives or preservatives, in strict accordance with an old law dictated by Bavarian Duke William IV, which stated that beer is to be brewed only with pure malted barley, hops, yeast, and water.

"We're thrilled to be able to deliver this shipment as early as we are. This delivery will open the doors for additional orders of Patagonia Blond Ale and our other beers throughout the year. The ball is rolling and this is the first a step in the process of achieving nationwide distribution," stated Ted O'Conner, CEO and President of Aladdin Beverage.

Aladdin Beverage has entered the Patagonia Blond Ale in the 2008 World Beer Cup, held at the Craft Brewers Conference in San Diego, California, from April 15 - 19. The World Beer Cup is the most prestigious beer competition in the world and winners will be announced on April 19.

About Aladdin Beverage:

Headquartered in New York City, Aladdin is a leading fine craft beer and ale importer serving the North American markets. Aladdin's goal is to be known as the top beer importer to North America, with only quality and forward-thinking brands in its portfolio. Its mission is to generate sustained growth for all the brands in its portfolio and generate maximum return on investments. For more information, visit the Company's Web site at

Forward-looking statements in this report are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

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