SOURCE: Aladdin Beverage

May 20, 2008 10:31 ET

Aladdin Beverage's Patagonia Beers Awaiting Organic Certification

"Green" Status to Fill Niche Market in U.S.

BROOKLYN, NY--(Marketwire - May 20, 2008) - Aladdin Beverage (PINKSHEETS: ADTJ) is pleased to announce that the Patagonia Brewery has applied for organic classification for all of its products. Aladdin Beverage is the exclusive importer of Patagonia's beers, and the organic classification would make it the second of Aladdin's imported beers to target the increasingly popular market for organic fine craft beers.

U.S. sales of organic food and beverage have grown from $1 billion in 1990 to an estimated $14.5 billion in 2005. In 2006, organic beer sales grew 29 percent to hit $25 million, according to the Organic Trade Association. Craft beers constitute approximately four percent of the beer consumed in the U.S., and of that, less than one percent is certified organic.

Certified organic beers must be made with ingredients grown without the use of chemical pesticides, herbicides or fertilizers, as stipulated by standards set by the United States Department of Agriculture, among other foreign and domestic agencies. The organic certification process for Patagonia beers is expected to be completed within the next three months.

"This is an excellent marketing opportunity for us and the Patagonia Brewery. Organic beers, particularly imported organics, are a hot item in stores and establishments throughout the U.S. They are difficult for distributors and consumers to find and we're very encouraged about cornering that niche of the market," stated Ted O'Connor, CEO and President of Aladdin Beverage.

Aladdin Beverage has placed an order with the Patagonia Brewery in Argentina for the Patagonia Blond Ale, and the shipment is expected to be in the hands of Aladdin's U.S. distributors in the coming weeks. It expects to import the new Patagonia Negra Intensa, as well as other Patagonia beers later this summer.

About Aladdin Beverage:

Headquartered in New York City, Aladdin is a leading fine craft beer and ale importer serving the North American markets. Aladdin's goal is to be known as the top beer importer to North America, with only quality and forward-thinking brands in its portfolio. Its mission is to generate sustained growth for all the brands in its portfolio and generate maximum return on investments. For more information, visit the Company's Web site at

Forward-looking statements in this report are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

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