SOURCE: Aladdin Knowledge Systems

June 11, 2008 06:30 ET

Aladdin eToken, eSafe Go 100% Channel

Aladdin Completes Global Channel Initiative With All Aladdin eToken and Aladdin eSafe Solutions Offered Solely Through the Distributors, Resellers

CHICAGO, IL--(Marketwire - June 11, 2008) - Aladdin Knowledge Systems (NASDAQ: ALDN), an information security leader specializing in authentication, software DRM and content security, today announced that Aladdin North America completed a year-long effort that shifts its sales of the Aladdin eToken and Aladdin eSafe solutions to a "100 percent channel" model. As of this month, all Aladdin eToken and eSafe solutions are sold exclusively through a two-tier channel program featuring appealing benefits for a renowned group of carefully selected channel partners.

Aladdin's re-structured enterprise security sales program enables the company to devote increased resources and training to channel partners, expanding the support and materials available to resellers so they can more effectively sell, integrate and maintain Aladdin's enterprise security products.

FishNet Security Joins Aladdin Channel Partner Program

Since implementing this channel-centric approach, Aladdin has signed several significant national resellers, including FishNet Security. Aladdin plans to partner with a limited number of high-end national and regional resellers to maximize the margin opportunities for its partners through restricted distribution. Listed as a VARBusiness 500 company in 2007 and winning numerous awards for excellence in leadership and innovation, FishNet Security spans nation-wide with offices in 25 U.S. cities.

"Through our completely revamped channel program, Aladdin North America strives to show its unmatched commitment to our channel partners' success," said David Collins, vice president of enterprise security sales for North America. "Focusing on quality instead of quantity, we are clearly gaining momentum evident through signing FishNet Security to our channel program. Our combination of recognized product innovation and strong margins continues to increase sales and profitability at all levels."

About Aladdin eToken

Aladdin eToken is the world leader for USB-based authentication solutions. eToken provides strong user authentication and cost-effective password management solutions, enabling secure network access, improved data security through enhanced encryption and digital signing, as well as compliance with a wide range of regulatory requirements worldwide. Visit

About Aladdin eSafe

Aladdin eSafe protects against Web-based malware and zero-day threats through an in-line, wire-speed secure Web gateway featuring powerful anti-spyware, application level controls, and URL filtering. eSafe also controls spam and inspects SMTP and POP3 traffic through a proactive email security gateway. Visit

About Aladdin

Aladdin Knowledge Systems' Software Rights Management products are the #1 choice of software developers and publishers to protect intellectual property, increase revenues, and reduce losses from software piracy. Aladdin eToken is the world's #1 USB-based authentication solution. The Aladdin eSafe secure Web gateway provides the most advanced protection against the latest Web-based threats and attacks. Aladdin has offices in 12 countries, a worldwide network of channel partners, and has won numerous awards for innovation. For more information, visit the Aladdin Web site at

©2008 Aladdin Knowledge Systems, Ltd. All rights reserved. eToken, eSafe, Aladdin Knowledge Systems and the Aladdin logo are trademarks or registered trademarks of Aladdin Knowledge Systems, Ltd. All other product and brand names mentioned in this document are trademarks or registered trademarks of their respective owners.

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