SOURCE: Aladdin Knowledge Systems

October 16, 2008 06:45 ET

Aladdin Names Dirk Christiansen Vice President of Global Marketing

Christiansen Brings Global Marketing, Business Development Expertise to Increase Aladdin's Brand Awareness, Grow Revenue

CHICAGO, IL--(Marketwire - October 16, 2008) - Aladdin Knowledge Systems (NASDAQ: ALDN), an information security leader specializing in authentication, software DRM and content security, today announced that Dirk Christiansen will join Aladdin's management team as the new Vice President of Global Marketing. Christiansen brings significant expertise in the security and networking industries, setting global strategy focused on lead generation, branding, and go-to-market programs.

Christiansen joins Aladdin from Sophos, where he served as the vice president of global marketing. In his time there he increased qualified leads and revenue by more than 25 percent through innovative marketing, branding and lead generation strategies. Previously, he served as the senior director of marketing for Trend Micro, driving lead generation, field marketing and vertical market messaging strategies. Christiansen also held senior marketing positions at Intel, ServGate, Novell and Firefox.

"Dirk Christiansen brings a fresh perspective to Aladdin's marketing team with extensive experience blending new media with tried-and-true strategy in security and networking industries," said Elinor Nissensohn, senior vice president of global sales and marketing at Aladdin Knowledge Systems. "As Aladdin expands its product lines and increases its reach into new markets, a solid marketing team becomes increasingly important. This is an important step in Aladdin's go-to-market strategy -- enabling us to increase brand awareness, grow revenues and maintain our leading position in the security industry."

Christiansen received his bachelors degree in accounting from Southern Utah University.

About Aladdin

Aladdin Knowledge Systems (NASDAQ: ALDN) is an information security leader with offices in 12 countries, a worldwide network of channel partners, and numerous awards for innovation. Aladdin eToken is the world's #1 USB-based authentication solution, offering identity and access management tools that protect sensitive data. Aladdin SafeWord two-factor authentication technology protects companies' important information assets and applications. Aladdin HASP SRM boosts growth for software developers and publishers through strong anti-piracy protection, IP protection, and secure licensing and product activation. Aladdin eSafe delivers real-time intelligent Web gateway security that helps protect data and networks, improves productivity, and enables compliance. Visit www.Aladdin.com.

©2008 Aladdin Knowledge Systems, Ltd. All rights reserved. Aladdin Knowledge Systems and the Aladdin logo are trademarks or registered trademarks of Aladdin Knowledge Systems, Ltd. All other product and brand names mentioned in this document are trademarks or registered trademarks of their respective owners.

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