SOURCE: Aladdin Beverage

October 16, 2007 08:30 ET

Aladdin's Award-Winning Kross Beer From Chile to Add Pilsner to Lineup

BROOKLYN, NY--(Marketwire - October 16, 2007) - Aladdin Beverage (PINKSHEETS: ADTJ), importer and distributor of fine beer and ale throughout the United States, recently completed its agreement to become the U.S. importer for Kross Beer, Chile's fastest-growing premium beer from Southern Brewing Company located in Curacaví, Chile, 45 Km west of Santiago(

Kross Beer, which is a unique and distinct alternative to other premium beers offering a genuine difference in taste and quality, is expected to be available in the U.S. market beginning Q3 2008 -- after the brewery completes its current upgrades and expansion to its brewery due to rapid growth. Part of the upgrades will include the pasteurization of its products, necessary for a successful introduction to the U.S. market. Once pasteurized, the shelf life of the Kross lineup of beers will go from six months to twelve months.

Chile, a long, thin country located in Southern South America bordering the South Pacific Ocean between Argentina and Peru, has an approximate population of 16 million people living in an area that is comparative to an area almost twice the size of the State of Montana.

Founded in 2003, Kross has come a long way in just a few short years with distribution currently selling in approximately 120 bars as well as the largest grocery chain in the Chilean market. Production capacity has increased from the original 2,000 liters per month to the current 40,000 per month, which will increase again to 150,000 liters per month once the latest expansion is completed around July 2008.

The Kross beer portfolio, where each beer was the recipient of a silver award at the Australian International Beer Awards 2007(AIBA) -- A World Class Beer Competition currently consists of: a Golden Ale and a Stout. A third beer, a pilsner, will be added very shortly to the lineup and will be unveiled at the World Beer Cup Competition in April 2008 in San Diego, California. The Kross portfolio of beers will be available in 330cc amber-glass bottles and packaged in a recently designed four-pack carrier.

"We couldn't happier. Kross is a niche independent brewery and we look forward to growing their brand together with them," states Ted O'Connor, President of Aladdin Beverage. "Consumers are 'trading up' and looking for choices in the premium beer category. Kross understands what it takes to be a superb beer and we could not be more pleased," continues O'Connor.

About Aladdin Trading & Co. (DBA: Aladdin Beverage):

Headquartered in New York City, Aladdin Trading is a leading fine craft beer and ale importer serving the North American markets. It is Aladdin's goal to be known as the top beer importer to North America, with only quality and forward-thinking brands in its portfolio. Our mission is to generate sustained growth for all the brands in our portfolio and generate maximum return on investments. For more information, visit the company's web site at

Forward-looking statements in this report are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

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