SOURCE: Alamo Rent A Car

November 18, 2008 13:08 ET

Alamo and Disney Parks Are Giving People a Reason to Celebrate This Year

Alamo.com's Online Sweepstakes Will Award 20 Disney Celebration Vacations

ST. LOUIS, MO--(Marketwire - November 18, 2008) - Alamo Rent A Car, the official rental car company of the Walt Disney World® Resort in Florida and Disneyland® Resort in California, announced today that it has launched the Alamo.com sweepstakes tied to Disney Parks' "What will you celebrate?" consumer campaign.

The Alamo.com online sweepstakes begins today and runs through January 18, 2009, and will award 20 vacations to the winner's choice of either Disneyland® Resort or Walt Disney World® Resort. Each winning entry will receive a five-day/four-night vacation that includes airfare, rental car, hotel accommodations, theme park passes, and a personalized celebration experience for a family of four.

Consumers can register for the sweepstakes and view full terms and conditions by visiting www.alamo.com. No purchase is necessary for entry, but consumers can increase their chances of winning by earning additional entries with each qualified Alamo rental.

"Throughout 2009 we are inviting guests to celebrate the special moments in their lives -- large and small -- with family and friends at the place where dreams come true, Disney Parks," said Greg Albrecht, Vice President Global Promotions for Disney Destinations, LLC. "We see our Parks as the ideal setting for a personal celebration and are excited to have Alamo Rent A Car help launch our celebration with this exciting sweepstakes."

"For many families, a Disney vacation is one of the most highly anticipated events of the year -- or even a lifetime," said Greg Stubblefield, president of Alamo Rent A Car. "So Alamo is thrilled to share the excitement with our loyal customers. We look forward to giving 20 lucky winners a celebration they'll never forget."

Stubblefield noted that Alamo is proud of its association with Disney and pleased that it has extended its partnership to 2011. The sweepstakes is a celebration of the long-term partnership, he said.

Alamo provides the only on-site car rental locations both at the Disney Car Care Center at Walt Disney World® Resort and at Disneyland ® Resort. At both locations, guests can experience the speed and convenience of the industry's first and largest system of easy-to-use, self-service kiosks. This award-winning technology enables travelers to skip counter lines, getting them to their destinations easier and quicker than ever before. Alamo has 64 kiosks at 62 airports nationwide.

About Alamo Rent A Car

Founded in 1974 and headquartered in St. Louis, Alamo Rent A Car is a value-oriented, internationally recognized brand serving the daily rental needs of airport leisure travelers. Alamo offers low rental rates and a fun, hassle-free customer experience at the most popular travel destinations throughout the United States, Canada, Mexico, the Caribbean, Latin America, Asia and the Pacific Rim. Alamo also serves as the official rental car company of Walt Disney World® Resort and Disneyland® Resort.

A technology innovator and industry leader, Alamo launched the industry's first real-time Internet booking engine in 1995 as well as the industry's first and only Online Check-In system in 2005. In addition, Alamo currently operates 159 self-service kiosks at 65 U.S. locations, which earned the company the "Extra Mile Award" from Budget Travel magazine in 2007.

Customers who book online receive Alamo's best rates always -- guaranteed. In addition, customers who choose the "Prepay & Save" option when making their online reservation receive an additional 10 percent discount. For more information about Alamo, including the Best Rate Guarantee, visit www.alamo.com.

Walt Disney Parks and Resorts

Walt Disney Parks and Resorts is where dreams come true and magic comes to life. This segment of The Walt Disney Company encompasses 11 theme parks at five of the world's leading family vacation destinations -- Disneyland Resort, Walt Disney World Resort, Tokyo Disney Resort, Disneyland Resort Paris and Hong Kong Disneyland. It also includes: Disney Cruise Line; Disney Vacation Club; Adventures by Disney; Disney Regional Entertainment, which operates the ESPN Zone sports dining and entertainment centers; World of Disney stores in New York, Lake Buena Vista and Anaheim; and Walt Disney Imagineering, which creates and designs Disney parks, resorts and attractions. Walt Disney Parks and Resorts had approximately $10 billion in revenues in fiscal 2006. More information about Walt Disney Parks and Resorts can be found at www.DisneyParks.com.

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