SOURCE: Enterprise Holdings

Enterprise Holdings

April 16, 2012 08:00 ET

Alamo Rent A Car and National Car Rental Brands Enter Brazilian Market

Franchise Agreement Between Enterprise Holdings and Unidas Rent a Car Expands Travelers' Options, Provides Growth Opportunity for Both Companies

ST. LOUIS, MO and SAO PAULO, BRAZIL--(Marketwire - Apr 16, 2012) - Enterprise Holdings today announced that it is franchising the use of its Alamo Rent A Car and National Car Rental brands to São Paulo-based Unidas, a leading Brazilian car rental operator. The 15-year agreement will bring the Alamo and National brands to Unidas' more than 100 airport and city locations throughout Brazil -- and enable both companies to better meet the needs of their respective customers.

The franchise agreement marks Enterprise Holdings' entry into the Brazilian market and helps the company substantially complete its Latin American footprint. Financial terms of the agreement were not disclosed.

"We are very pleased to enter into a partnership with a company like Unidas, which shares our focus on customer service and strategic, sustainable growth," said Greg Stubblefield, executive vice president and chief strategy officer for Enterprise Holdings. "This doesn't just mark the opening of a new market for us, it enables us to give our customers travelling in Brazil access to brands they know and trust. And we're confident that those customers -- and our brands -- are in good hands with Unidas."

Under the agreement, Unidas will operate as the National and Alamo franchisee at the company's more than 100 locations in major cities throughout Brazil. "Not only are National and Alamo customers assured of a high level of service when traveling in Brazil, but Unidas customers also will be introduced to our award-winning and friendly service globally," Stubblefield noted.

Pedro de Almeida, chief executive officer for Unidas, agreed. "This franchise relationship, which brings together two truly customer-focused companies, gives us one more important way to provide customers with the best rental experience possible, whether they travel to Brazil for business or leisure," he said. "The addition of these two trusted brands to our current offering positions us even more strongly to continue executing our growth plans all across the Brazilian market."

Currently, through its regional subsidiaries, Enterprise Holdings owns and operates the National Car Rental and Alamo Rent A Car brands, as well as its flagship Enterprise Rent-A-Car brand in North America. The company also operates the Enterprise Rent-A-Car brand in the UK, Germany and Ireland, and a franchise network that operates the National and Alamo brands throughout the Americas. Earlier this year, Enterprise Holdings acquired Citer SA in France and Atesa in Spain, and made a strategic investment in China-based eHi Auto Services.

About Enterprise Holdings
Founded in 1957, Enterprise Holdings is the most comprehensive service provider in the car rental industry, operating -- through its regional subsidiaries -- the Alamo Rent A Car and National Car Rental brands as well as its flagship Enterprise Rent-A-Car brand in North America. Alamo, Enterprise and National -- which swept Executive Travel magazine's 2011 "Leading Edge Awards" for the top three car rental brands in the travel industry -- collectively lead with more than one-third of all airport business in the United States and Canada. Enterprise Holdings' worldwide network includes more than 7,700 neighborhood and airport locations, with 6,000 offices located within 15 miles of 90 percent of the U.S. population -- and more than twice as many locations as Enterprise Holdings' nearest U.S. competitor. With annual revenues of $14.1 billion and more than 70,000 employees, Enterprise Holdings owns and operates more than 1.2 million cars and trucks, making it the largest car rental company in the world measured by revenue, employees and fleet. In addition, the company's annual revenues place it near the top of the travel industry, exceeding many airlines and most cruise lines, hotels, tour operators and online travel agencies. Ranked No. 15 on the Forbes list of America's Largest Private Companies, Enterprise Holdings is owned by the Taylor family and is the only investment-grade company in the U.S. car rental industry. Enterprise Holdings and its affiliates offer business and retail customers a total transportation solution, which includes hourly rental, car leasing, WeCar car sharing and Enterprise Rideshare vanpooling programs, as well as the Enterprise Car Sales, Enterprise Commercial Trucks and Enterprise Fleet Management business lines. For more information about Enterprise Holdings, visit For more information about St. Louis-based Enterprise Holdings' Corporate Sustainability Report or the company's environmental stewardship and long-term commitment to the sustainability of its business, visit and follow @LeeBroughton on Twitter. This news release and other announcements are available at the Enterprise Holdings press room.

About Unidas
Unidas is a Brazilian company operating in the fleet management, short-term rental and used car sales businesses. The company's shareholders are SAG, a leading Portuguese automotive group, and the Brazilian private equity funds -- Gávea, Kinea and Vinci Partners. Unidas was founded in 1985 with 500 vehicles operating both on fleet management and short-term rental businesses. Today, the company has grown to a total fleet of more than 30,000 vehicles (more than 10,000 for short-term rental) with 800 employees serving 300,000 clients.

Contact Information

  • For more information, contact:
    Laura Bryant
    Enterprise Holdings
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