Alamo Rent A Car Launches "The Value Project"

ST. LOUIS, MO--(Marketwire - Feb 1, 2012) - If there's a family vacation in your future, this is the place to go -- before you go.

Inspired by its sponsorship of Frommers.com's 100 Places to Take Your Kids, Alamo Rent A Car has launched "The Value Project," an online community for families planning vacations. The community -- found under a new tab on Alamo's Facebook page -- offers families a forum for exchanging ideas and information (including great deals, can't-miss attractions, insider knowledge and more) about U.S. vacation destinations and travel experiences.

"We've created The Value Project as a comprehensive resource to help customers make the very most of their family vacations," said Susan Madigan, marketing director of Alamo Rent A Car. "This online community enables Alamo customers to be the travel experts, as they connect with other families, share personal experiences and benefit from one another's suggestions, ideas and tips."

The Value Project community, which offers family-friendly vacation suggestions from Frommer's Travel and Alamo employees and customers, will highlight cities from Frommers.com's 100 Places to Take Your Kids and include content from its 100 best family-friendly attractions in the U.S.

Just launched, Alamo's sponsorship of the Frommer's 100 Places to Take Your Kids will continue through July 2012. Throughout the sponsorship, the Frommer's page will feature Alamo banner ads, design elements and an interactive game. The goal of The Value Project is to both promote the Frommer's partnership as well as create a destination where people can get real vacation values from the real experts: local Alamo employees and Alamo fans.

The Value Project is just the latest travel innovation from Alamo, which has long been recognized as a technology innovator. The brand was the first in the industry to offer real-time Internet booking capabilities in 1995 and introduced the industry's first and only online check-in system in 2005. Customers can also check in at more than 171 self-service kiosks at 63 U.S. locations, which earned Alamo the "Extra Mile Award" from Budget Travel magazine in 2007. Alamo customers in the U.S. are able to conveniently choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport.

For more information about Alamo, and to learn about exclusive deals and travel tips, visit the Alamo Facebook page at www.facebook.com/AlamoRentACar.

About Alamo Rent A Car
Founded in 1974, Alamo Rent A Car is a value-oriented, internationally recognized brand serving the rental needs of airport leisure travelers. Alamo offers low rental rates and a hassle-free customer experience at the most popular travel destinations throughout the world. In addition, Alamo customers in the U.S. are able to conveniently choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. Alamo also is part of a global strategic alliance with Europcar, creating the world's largest car rental network.

St. Louis-based Enterprise Holdings owns and operates the Alamo brand in North America. With annual revenues of $14.1 billion and more than 70,000 employees, Enterprise Holdings also operates, through its regional subsidiaries, more than 1 million cars and trucks, making it the largest and most comprehensive car rental service provider in the world measured by revenue, employees and fleet. For more information about Alamo, visit www.alamo.com. This news release and other Alamo announcements are available at the Enterprise Holdings press room.

About Frommer's
The market leader in travel guides, Frommer's has guides for every type of traveler and for every type of trip. Frommer's publishes more than 400 guides to destinations around the globe. Travelers count on Frommer's for exact prices, savvy trip-planning, sightseeing advice, detailed maps and candid reviews of hotels and restaurants in every price range. Frommers.com is a comprehensive, opinionated travel resource featuring more than 3,500 world destinations. For more information, visit frommers.com. Frommer's is a registered trademark of Arthur Frommer. Frommer's is a branded imprint of Wiley.