ST. LOUIS, MO--(Marketwire - Nov 1, 2011) - In the upcoming movie Disney's "The Muppets," Kermit the Frog sets out on a cross-country, around-the-world drive in hopes of getting the Muppets back together one more time. In celebration of the upcoming theatrical release of the movie, which opens nationwide on November 23, 2011, Alamo Rent A Car is launching the Alamo® Get The Gang Back Together Sweepstakes. One lucky winner will receive $5,000 cash towards a dream vacation to reunite with his or her own group of friends.
In Disney's "The Muppets," one of the film's stars, Amy Adams, uses an Alamo-branded map of Los Angeles to find her way around the city. The Muppets also star in an Alamo television commercial promoting both the upcoming film and the Alamo Get The Gang Back Together Sweepstakes. An outtake video starring Fozzie Bear will appear on the Alamo Facebook page in conjunction with the sweepstakes.
"As the official rent a car of Walt Disney World® Resort and Disneyland® Resort, Alamo is thrilled to be a part of Disney's 'The Muppets' movie," said Susan Madigan, director for the Alamo Rent A Car brand. "In the movie, the characters embark on a journey to get their gang back together, so we're excited to offer our fans the chance to win $5,000 towards a dream vacation to reconnect with their friends."
Once Facebook users "Like" the Alamo Rent A Car page, they will have the opportunity to enter the sweepstakes as well as an instant-win game. To enter, fans can click the "Get The Gang Back Together" tab in the left column on the page. After registering for the grand prize, they can "Check Your Luggage" for a chance to receive instant-win prizes, including gas cards, free Alamo rentals, Muppets prize packs and more.
Alamo Facebook fans can enter the sweepstakes once per day, and members of Alamo Insiders can receive two entries per day. The simple process to become an Alamo Insider can be initiated on the Alamo Facebook page. Alamo Insiders who book through Alamo.com are guaranteed a 10 percent discount or more off retail rates.
The sweepstakes began on October 24, 2011, and will end on December 16, 2011. The grand-prize winner will be selected at random on or about December 19, 2011.
To participate in the contest, visit http://alamo-muppets.prizelogic.com/officialRules.pdf for complete contest rules.
About Alamo Rent A Car
Founded in 1974, Alamo Rent A Car is a value-oriented, internationally recognized brand serving the rental needs of airport leisure travelers. Alamo offers low rental rates and a hassle-free customer experience at the most popular travel destinations throughout the United States, Canada, Mexico, the Caribbean, Latin America and Asia. In addition, Alamo customers in the U.S. are able to conveniently choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport.
Alamo is part of a global strategic alliance with Europcar, creating the world's largest car rental network. Customers who book online receive Alamo's best rates, and if they choose the "Prepay & Save" option when making their online reservation, they may receive an additional 10 percent discount.
St. Louis-based Enterprise Holdings owns and operates the Alamo brand in North America. With annual revenues of $14.1billion and more than 70,000 employees, Enterprise Holdings also operates, through its regional subsidiaries, more than 1 million cars and trucks, making it the largest and most comprehensive car rental service provider in the world measured by revenue, employees and fleet. For more information about Alamo, visit www.alamo.com. For more information about Enterprise Holdings' environmental stewardship and long-term commitment to the sustainability of its business, visit www.enterpriseholdings.com/sustainability. [This news release and other Alamo announcements are available at the Enterprise Holdings press room.]
About Disney's "The Muppets"
On vacation in Los Angeles, Walter, the world's biggest Muppet fan, his brother Gary (Jason Segel) and Gary's girlfriend Mary (Amy Adams) from Smalltown, USA, discover the nefarious plan of oilman Tex Richman (Chris Cooper) to raze Muppet Studios and drill for the oil recently discovered beneath the Muppets' former stomping grounds. To stage a telethon and raise the $10 million needed to save the studio, Walter, Mary and Gary help Kermit reunite the Muppets, who have all gone their separate ways: Fozzie now performs with a Reno casino tribute band called the Moopets, Miss Piggy is a plus-size fashion editor at Vogue Paris, Animal is in a Santa Barbara clinic for anger management, and Gonzo is a high-powered plumbing magnate. With a screenplay by Jason Segel & Nicholas Stoller, the film is directed by James Bobin. Featuring signature celebrity cameos, Disney's "The Muppets" hits the big screen Nov. 23, 2011.
The film is rated PG by the MPAA.
Contact Information:
For more information, contact:
Meghan Maguire
Alamo Rent A Car
314-512-2040