AlarmForce Industries Inc.
TSX : AF

AlarmForce Industries Inc.

September 08, 2016 08:00 ET

AlarmForce Launches New Line of Home Security Products and Brand Refresh

AlarmForce Enters Next Chapter With New Products, a Modernized Logo and a Refreshed Jingle

TORONTO, ONTARIO--(Marketwired - Sept. 8, 2016) - AlarmForce Industries ("AlarmForce") (TSX:AF) are excited to announce the launch of their brand refresh featuring a new creative campaign, an update to their iconic jingle, a refreshed website and a modernized logo, along with the release of their new line of home security and home detection products.

The new line of home security and home detection products includes flood detection, a doorbell camera with two-way voice, new exterior and interior cameras, lighting systems and many other home detection products. AlarmForce is also launching their AlarmForce Access App™ that allows homeowners to use their smartphone to monitor and control their homes from anywhere in the world.

"Over the past twelve months, we've made some significant changes to both our management team and strategy to take AlarmForce to the next frontier of the growing home security market," said Graham Badun, CEO, AlarmForce. "Our focus has always been to provide our customers with superior home security products. I believe this launch today puts us at the forefront of home security and detection products and I am excited to see AlarmForce begin its next chapter."

"We're thrilled to be relaunching the AlarmForce brand, along with a new line of products," said Beth Robertson, VP Sales & Marketing, AlarmForce. "We're bringing AlarmForce to the next level both with our updated branding and our product offering and services. We aim to provide a broader suite of home monitoring and detection products so you can monitor your home 24/7 all through your smartphone."

In the spring, the AlarmForce Spring Home Security Poll was released and found that homeowners who had home security installed saved up to 20% on their home insurance premium. The poll also found that 27% of Canadians use a loud dog as their main form of home security. The North American home security market is estimated to be worth greater than US $12 billion annually.

"A home security system is the best way to protect your home and valuables. Our bundles start at $29.99/month, so for about a dollar a day you can protect your home and receive a break on your home insurance," said Beth Robertson, VP Sales & Marketing, AlarmForce.

Partnering with McCann, AlarmForce entered their next chapter in home security with a new look and feel that includes the modernization of both their logo and iconic jingle, as well as creative campaigns to coincide with the product launch. The AlarmForce brand refresh also includes an update to their website, completed by the DAC group, helping to tie in the launch campaign and rebrand.

"We are very excited to work with AlarmForce on their relaunch," said David Leonard, CEO, McCann. "To be able to help refresh and evolve such an iconic Canadian company is a great honour and we are excited to be able to bring AlarmForce to new heights."

For more information on AlarmForce's new products and service bundles, head here.

About AlarmForce

AlarmForce provides security alarm monitoring, personal emergency response monitoring, video surveillance and related services to residential and commercial subscribers throughout Canada and select markets in the United States. More information about the company's products and services can be found at alarmforce.com.

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