SOURCE: Alastian

November 28, 2005 03:00 ET

Alastian Extends Its Reach to North America and Turkey

After Taking the European Market by Storm, Basell's Ground-Breaking Polyolefins Business Channel Takes on the North American and Turkish Markets

BRUSSELS, BELGIUM -- (MARKET WIRE) -- November 28, 2005 -- When it was launched in Europe in April last year, Alastian was a 'disruptive innovator' in the polyolefins market. A pure e-business channel, it targeted a customer group whose needs were not well matched by conventional supply channels -- experienced polyolefin users wanting a standard range of grades at competitive prices. By allowing these users to pay only for the services they need and providing a choice of payment terms and delivery options. Alastian has quickly built up a customer base of nearly a thousand polyolefin users, ranging from small-to-medium converters up to large manufacturers.

"This last year has been a great time for Alastian," observed Niels Nielsen, Alastian's general manager. "Our orders have grown by an average of 20% each month over the year. We've clearly succeeded in satisfying an unmet need in the European market. We're now ready to export that model elsewhere."

Alastian was created by Basell, the world's largest producer of polyolefin materials and technologies, as a diversification of its existing business channels. Basell's CEO, Volker Trautz, commented: "Alastian has been extraordinarily successful and provides a potential model for the future of the polyolefin sector as a whole."

Building on its success in Europe, since October 1st Alastian has been open for business in North America and in Turkey.

"For customers in Turkey, the PlastEurasia trade fair in Istanbul at the beginning of December will be a key opportunity to meet us and find out what we have to offer," commented Just In 't Velt, head of Alastian marketing. "Alastian will be strongly represented at the fair (Basell stand -- Hall 9, stand 911) and we're very much looking forward to building relationships with this exciting new market."

In North America Alastian's choice-oriented approach is expected to meet a positive response in a market in which e-business models are now firmly established.

"We have addressed North American customers' need for a faster, more cost effective and time-efficient way to buy resins," said Liz Hattey, of Alastian North America. "With the introduction of Alastian we are giving customers a clear choice in service levels when they make their purchasing decisions."

"This is just the first step," concluded Just. "The enquiries we get at international trade events show that there is big demand for the Alastian approach in markets worldwide. We're confident that the Alastian model has a lot to offer these markets and our next expansion plans will be focussed on central and Eastern Europe and Asia."

Contact Information

  • For additional information, contact:
    Just In 't Velt, Marketing and Business Development
    Email: Email Contact
    Phone: +31 6 51407999
    Fax: +31 20 4468967
    Website :