SOURCE: Alberta Blue Cross

Alberta Blue Cross

June 13, 2013 10:00 ET

Alberta Blue Cross to Invest $1 Million to Promote Active Living in Communities Across Alberta

EDMONTON, AB--(Marketwired - June 13, 2013) - Alberta Blue Cross is committing $1 million over the next five years to support and promote active living in communities across Alberta.

Funding will be made available through the organization's new Healthy Communities Grant Program, which will support a variety of projects across Alberta that encourage active living.

"Often one of the biggest challenges to community organizations seeking funding for these types of projects is raising the first level of funding before they can apply for government grants," says Brian Geislinger, vice-president of Corporate Relations with Alberta Blue Cross. "Our hope with this program is to help kick-start these projects, through four $50,000 grants per year to be awarded for specific infrastructure projects that promote community health."

Geislinger says projects could range from the new construction or replacement of children's playgrounds and outdoor adult gyms to cycling paths and recreational facility improvements.

Community leagues, school councils, municipalities, seniors associations or other non-profit community-based groups or organizations in need of funding for relevant projects are welcome to apply. Priority will be given to projects that reflect a mandate of promoting active living and wellness at a grassroots community level, with a particular emphasis on children.

"While Albertans know us as their health and dental benefits provider, we have a larger purpose and unique mandate to support the health and well-being of the residents of Alberta," says Geislinger. "This program reinforces our purpose."

Funding for the new program will come from the ABC Benefits Corporation Foundation, which was established by Alberta Blue Cross in 1998 in conjunction with its 50th anniversary.

"Promoting healthy lifestyles in Alberta's communities is a cornerstone of the Government of Alberta's approach to wellness," says Dave Rodney, Alberta's Associate Minister of Wellness. "I'm pleased to see partners such as Alberta Blue Cross taking a leadership role in making Alberta healthier."

As an Alberta-based, not-for-profit organization, Alberta Blue Cross covers more than 1.6 million Albertans. In 2012, Alberta Blue Cross processed over 43 million claim lines with a value exceeding $2 billion.

For more details about the Alberta Blue Cross Healthy Communities Grant Program, visit www.ab.bluecross.ca

Contact Information

  • For more information please contact:
    Jaclyn Spurrell
    Communications Officer
    Alberta Blue Cross
    780-498-8255
    jspurrel@ab.bluecross.ca