Paris Jewellers

January 06, 2015 11:49 ET

Alberta Jewellery Success Story Takes a New Approach Online

EDMONTON, ALBERTA--(Marketwired - Jan. 6, 2015) - Paris Jewellers creates a completely new shopping experience for its customers with the launch of its new online retail store, parisjewellers.ca.

Architected on the Shopify media platform, the new site is the central hub for all online activities of its customers, integrating with social media channels, online purchases, promotions, product reviews and marketing. The fully-responsive solution is optimized to work with ease on any mobile device, tablet or laptop.

"Our key objective for the new website is to provide an online shopping experience on par with the best available in our industry," says Kirk Bentham, Marketing Director for Paris Jewellers.

Shopify's retail platform now powers over 120,000 online retailers which include heavy hitters like GE, Amnesty International, Tesla Motors and the Foo Fighters. But what makes its platform so accessible is its simplicity and elegance-for both retailers and customers. All aspects of retail management are controlled through the platform, creating a smooth experience-something many online customers have lacked in the past.

"As Paris Jewellers continues to move towards becoming a total retailer, it's critical that we provide customers with the opportunity to shop how they like, when they like and through the retail channel that's most convenient for them." Bentham says.

Paris Jewellers new site will also deliver key content that speaks to the questions and needs of customers. Whether it's navigating through the process of choosing the right jewellery, finding the right gift or accessorizing for the right look, Paris Jewellers will be one place to find answers as well as great products.

From its modest beginnings in St. Albert, Alberta, Paris Jewellers has taken a unique approach to jewellery, and its a direction that has seen the company grow to nearly 30 stores across the country. Applying an innovative approach to their online space is a step they are eager to make.

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