SOURCE: The Alcea Collection

The Alcea Collection

November 21, 2011 09:00 ET

Alcea Collection Opens New Jewelry Outlet Store in Peabody

Woman-Owned, Women-Run Affordable, Fashion-Forward Jewelry Business Hosts Grand Opening Event on November 26 and 27

PEABODY, MA--(Marketwire - Nov 21, 2011) - The Alcea Collection, an online and local fashion jewelry outlet, today announced that it has moved from its Middleton location to a new store location in Peabody, Massachusetts. The store, located at 300 Andover Street in the Trader Joe's Plaza, offers fashion-forward jewelry at affordable prices in a friendly, hands-on environment. The Alcea Jewelry Outlet is owned by Lisa Rosenthal, a native of Peabody.

"I couldn't imagine a better community to run a business in," says Lisa Rosenthal, owner and president, The Alcea Collection. "Reconnecting with my hometown means so much to me. From helping out local charities to making sure that every woman looks fabulous -- we are excited to be serving the Peabody community."

To celebrate, The Alcea Collection will hold a Grand Opening Celebration on Saturday, November 26 from 10:00am to 8:00pm and Sunday, November 27 from 10:00am to 7:00pm. In addition to refreshments, the event will offer a "50-50-50" special: The first 50 people each day who spend $50 will get 50% off their highest price item.

The store which is open seven days a week, Sunday through Thursday 10:00am to 7:00pm and Friday and Saturday 10:00am to 8:00pm, and offers a large inventory of unique jewelry perfect for a wide range of ages and individual styles. A unique aspect of the store is that it can be reserved for private after-hours parties (minimum of six individuals) -- perfect for girls' nights out, bachelorette parties, fundraisers and more. The party host receives an Alcea gift certificate for 10% of the night's sales. If hosting a fundraiser, Alcea will donate 15% of the sale to the non-profit. Call 978-532-9000 to reserve a date.

Rosenthal, a mother of one and owner of several woman-owned, women-run businesses, also manages at-home party companies Party of Gold and Party of Silver. Her love of jewelry inspired her to open up a store where, she says, "a woman can be adventurous and try on jewelry that you may not typically choose. Experiment... you'll be surprised at what looks good on you!"

For more information about The Alcea Collection, please visit, visit their Facebook page at, or follow them on Twitter at @AlceaCollection.

About The Alcea Collection
The Alcea Collection is an online fashion jewelry outlet store with a retail location in Peabody, Mass. The company specializes in offering today's hottest accessories from simple and sophisticated to bold and bling jewelry at outlet prices. In addition to fashion jewelry, at the Alcea retail store shoppers will find vintage costume jewelry, sterling silver and accessories including evening bags, scarves and hair wear. The Alcea Collection store is available for private parties and fundraisers at no charge. The company was founded in 2010 by Lisa Rosenthal. It is a woman-owned and women-run business.

Contact Information

    Angela Markey
    The Alcea Collection
    Email Contact
    978-255-1883 (w)
    978-621-0365 (c)