SOURCE: Seven Swords Media

Seven Swords Media

September 05, 2013 08:00 ET

Alex and Ani Collaborates With the NFL to Design 32-Team Bangle Collection

NEW YORK, NY--(Marketwired - September 05, 2013) - Alex and Ani CEO, Giovanni Feroce, today announced that the fast growing Rhode Island-based lifestyle brand will launch an exclusive line of licensed expandable wire bangles for all 32 NFL teams in early fall. The initial team collection launches with hometown New England Patriots along with 14 other teams including the Baltimore Ravens, Buffalo Bills, Chicago Bears, Dallas Cowboys, Denver Broncos, Green Bay Packers, Houston Texans, Miami Dolphins, New York Giants, New York Jets, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, and Washington Redskins; the additional 17 teams will launch in the later months. The NFL Collection will be available beginning September 9, 2013 at Alex and Ani Retail Stores,,, Alex and Ani Retail Partners and select NFL Team Stores.

"We are honored to work with such an elite partner and brand, the NFL, through our Affinity program and look forward to expanding our growing relationship," stated Feroce. He noted, "Alex and Ani will also open a retail location in Patriot Place at Gillette Stadium."

The NFL collection will be part of Alex and Ani's Affinity Program, which launched in 2012. The goal of the program is to build and develop relationships with world-class companies, collaboratively create exclusive pieces for consumers and encourage innovative partnerships. Current partnerships include Disney, the Collegiate Licensing Company, the five branches of the Military, and several others. Alex and Ani works with each of its licensors to create products that incorporate the symbols and meanings of their brand in an exclusive collection.

The 32-team expandable wire charm bangles for the Alex and Ani NFL Collection will be available in both a Russian Gold and Russian Silver finish, affordably priced at $32 beginning September 9, 2013 and will be sold at Alex and Ani Retail Stores,,, Alex and Ani Retail Partners and select NFL Team Stores.

Alex and Ani also recently began working with the New England Patriots, announcing a three-year partnership as the official title sponsor of the Patriots Cheerleaders, as well as the Buffalo Bills as the "Official Jewelry of the Buffalo Jills." For more information and to shop all Alex and Ani products online, please visit

About Alex and Ani

Alex and Ani, LLC offers eco-friendly, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world and that, by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit for more information.

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  • Alexandra Zaso