SOURCE: Alex and Ani

Alex and Ani

April 30, 2013 09:34 ET

Alex and Ani Infuses Red Sox Nation With Positive Energy

BOSTON, MA--(Marketwired - April 30, 2013) - Alex and Ani CEO Giovanni Feroce, of the Rhode Island-based lifestyle brand, today announced its new partnership with the Boston Red Sox. The partnership presents unparalleled opportunities for both organizations to strengthen brand presence and positively impact the surrounding community with the creation of the Champions Club presented by Alex and Ani, a venue that pays tribute to the franchise's seven World Series Championships and where patrons can experience the Alex and Ani lifestyle brand.

Alex and Ani plans to support the iconic brand through charitable collaborations, in-store events featuring former Red Sox legends, memorabilia giveaways and cross-promotional contests through the use of social media. In doing so, the company hopes to engage and educate consumers on their Charity by Design division and expand its reach into local, national and global markets.

"This is truly exciting for us to team up with one of the most storied franchises in all of professional sports," said Alex and Ani CEO Giovanni Feroce. "It is a natural fit for us as there are so many commonalities between Alex and Ani and its beloved local team."

The story of Alex and Ani is as American as Major League Baseball according to Feroce. With its headquarters located in the Ocean State -- once the "The Jewelry Capital of the World" -- the lifestyle brand uses eco-friendly, recycled materials and manufactures its products entirely in the United States.

"Offering Made in America products is an integral part of Alex and Ani's mission, and is synonymous with innovation, high-style and an overall commitment to excellence," said Feroce. "This competitive advantage defines us and ensures that our customers receive products that meet the highest quality and environmental standards and, more importantly, puts Americans to work."

Alex and Ani and the Boston Red Sox share a commitment to charity, which is at the core of the new partnership. Through Alex and Ani's Charity by Design division, its principles align well with the Red Sox Foundation's goal of harnessing and transforming the passion of its fans into a vehicle for positive exchange in the community, according to Alex and Ani Designer Carolyn Rafaelian, Founder and Creative Director.

"Charity by Design is the heart and soul of Alex and Ani," Rafaelian said. "We are proud to be partnering with one of the greatest American Baseball Franchises, the Jimmy Fund and giving Red Sox fans the opportunity to enter the charitable world through their purchases."

Thanks to the partnership, visitors to Fenway Park can also experience the lifestyle brand and the spirit of its products: peace, love and positive energy. The Champions Club presented by Alex and Ani, is a premium group hospitality space located on the Big Concourse that pays tribute to the franchise's seven World Series Championships. The venue, which accommodates groups of up to 200 or separate groups of up to 100 people, has a new sound system, large flat panel televisions and moveable walls to adjust the room size. Visitors to the Champions Club will also have the opportunity to purchase Alex and Ani products and it's signature expandable wire bangles at the company's Bangle Bar, which will be available periodically throughout the season.

Alex and Ani, like its Major League Baseball partner, is already making its own mark in history. Last summer, Alex and Ani topped Inc.'s Top 100 Rhode Island Companies list and placed 13th in the magazine's Top 100 Retail Companies list. Alex and Ani currently operates 30 retail stores in 15 states and is present in over 1,100 other retailers nationwide.

About Alex and Ani

Alex and Ani, LLC offers eco-friendly, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world and that, by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit for more information.

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