SOURCE: Alex and Ani


January 30, 2015 10:57 ET

ALEX AND ANI Recognized for Innovative Digital Strategy

Influential L2 Digital IQ Index® Ranks ALEX AND ANI Third of 80 Brands

CRANSTON, RI--(Marketwired - January 30, 2015) - ALEX AND ANI, one of Inc. Magazine's fastest growing privately held companies in America, has been recognized with a third place ranking by the influential L2 Digital IQ Index® for exceptional digital performance among 80 benchmarked brands in the Watches and Jewelry category. ALEX AND ANI's standout rankings recognized by L2 include innovative investments in mobile search through click-to-call, directions to nearby locations, and near total control of Google product listing ads. L2's report touts ALEX AND ANI's integration of commerce and content with a social focus, and notes that ALEX AND ANI's strength in the digital sphere helps keep distribution channels aligned with brand strategy.

L2 evaluated brands based on functionality and integration in Site/Ecommerce, Digital Marketing, Social Media and Mobile. The final L2 Watches and Jewelry report highlighted that ALEX AND ANI's "creative campaigns engage across all four dimensions and push consumers down the purchase funnel." ALEX AND ANI scored in the top four percent overall, placing the brand in the Genius Digital IQ class -- the top-ranking group in the L2 indexes.

"We are extremely honored for the recognition of our continued commitment to the ongoing implementation of our brand's innovative and centralized digital strategy," said Ryan Bonifacino, ALEX AND ANI's Senior Vice President of Digital. "L2's Digital IQ Index and methodology plays a key role within our digital roadmap, which spans commerce to content and ultimately elevates and enhances the customer experience. We appreciate the tremendous amount of research from the L2 team that contributed to this year's rankings within our direct peer group."

ALEX AND ANI's ranking in the top 10 places the brand among internationally recognized companies including David Yurman, Tiffany & Co., Cartier, Montblanc, and Van Cleef & Arpels.


ALEX AND ANI creates meaningful, eco-conscious jewelry and accessories to empower the light in you. Each piece is designed by Carolyn Rafaelian, Founder, Creative Director and CEO. Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism into each product, ALEX AND ANI provides a vehicle for consumers to express their individuality. ALEX AND ANI is committed to giving back to the world that we live in. By using recycled materials with eco-conscious processes and through our CHARITY BY DESIGN division, ALEX AND ANI positively impacts our planet and our communities. CHARITY BY DESIGN has strengthened non-profit organizations through innovative partnerships and collaborative experiences resulting in donations of over $18 million. An Inc. 500 Company, ALEX AND ANI has retail stores in addition to retail partners worldwide. Its World Headquarters is located in the Greater Providence, Rhode Island area, where its products are designed and assembled with love. Please visit for more information.

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