SOURCE: Alex and Ani

Alex and Ani

June 03, 2014 10:25 ET

Alex and Ani's Charity by Design Division Accepts Halo Award for Cause Marketing

NEW YORK, NY--(Marketwired - June 03, 2014) - Alex and Ani, one of America's fastest growing lifestyle brands, announced today its signature Charity by Design (CBD) philanthropic program was honored with a Silver Cause Marketing Halo Award in the Best Business Model Integration Category at the 12th Annual Cause Marketing Forum Conference in Chicago. A total of 18 awards were given out on May 29 to programs judged to be the best at doing well by doing good in 2013.

Charity by Design empowers non-profit organizations to reach their goals by sharing what we do best, the power of positive energy through innovative, creative design. Since Charity by Design was formed in 2011, more than $11 million has been given back to more than 1,500 organizations nationwide through one of three ways:

The sale of customized symbolic charm expandable wire bangles that capture the essence of a particular non-profit partner, of which a portion of the proceeds (typically 20% with a minimum contribution for each partner) is directed to that partner. Since inception, over $8.3 million has been distributed to 37 non-profit partners from product sales alone.

Charmed by Charity events, which are held in Alex and Ani's 40+ retail locations nationwide, have generated $562,000 in donations benefitting 1,359 non-profit organizations.

Through donations, an average of 200 Alex and Ani products each month benefits non-profit organizations, and Alex and Ani's Charity by Design has donated over $2.3 million to thousands of non-profits through sponsorships, via in-kind donation, monetary donation or a combination of both.

"Our mission is to support non-profit organizations committed to the environment, community and wellness so that the positive energy created by their good works will foster a better living community for all of us," said Nicki Maher, Vice President of Alex and Ani's Charity by Design. "Charity by Design helps foster meaningful conversations among Alex and Ani customers about the issues they care deeply about while at the same time allowing them to make a philanthropic statement based on their choice of jewelry."

Additionally, Alex and Ani employees have volunteered nearly 1,200 hours to non-profit organizations nationwide, not including CBD staff. The company's goal is to have all 1,500+ employees engaged in the community by 2016.

"In this busy marketplace, Cause Marketing Halo Award-winning campaigns have risen to the top because of their authenticity, effectiveness in communicating a cause message and ability to generate social and financial dividends," said Cause Marketing Forum President David Hessekiel. "These campaigns offer creative partnership solutions that leverage assets of company and cause."

The Cause Marketing Halo Awards are North America's highest honor in the field of cause marketing, awarded by the Cause Marketing Forum, a company dedicated to providing business and non-profit executives with the practical information and connections they need to succeed. More information can be found at

About Alex and Ani

Alex and Ani, LLC offers eco-conscious, positive energy products created by Designer Carolyn Rafaelian, Founder, Creative Director and CEO. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit for more information.

About Charity by Design

Created in February of 2011, Charity by Design is a unique division focused solely on giving and making the dreams of charitable organizations come true. Charity by Design empowers non-profit organizations both on a national and local scale to reach their goals by sharing their mission through the power of positive energy and creative design. Our customized symbolic charms capture the essence of a charity making it more accessible to the public while raising awareness and funds. A portion of proceeds are donated directly to non-profit organizations who strive to enhance the quality of lives on Earth. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge.

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