SOURCE: Alex and Ani

April 30, 2014 10:00 ET

Alex and Ani Climbs to Highest Ever Ranking in Internet Retailer Magazine Annual List of Top 500 Web-Merchants

CRANSTON, RI--(Marketwired - April 30, 2014) - Alex and Ani, one of America's fastest growing lifestyle brands, has jumped to #342 on Internet Retailer magazine's list of the fastest growing Top 500 Web Merchants in the US and Canada. The ranking, published in Internet Retailer's 11th annual Top Guide, is based on Alex and Ani's 2013 online sales. The 2014 rank demonstrates a 250% growth rate over 2013 when the company was ranked by the magazine at 629. Of the six companies that jumped from the Top 1000 in last year's ranking to the Top 500 in this year's rankings, Alex and Ani experienced the third biggest jump in ranking.

"Alex and Ani prides itself on enriching our online customer experience by curating and personalizing highly relevant content showcasing the variety of meanings behind our products and company," said Ryan Bonifacino, vice president of digital strategy for Alex and Ani. "We believe those unique stories are helping to fuel our tremendous online sales growth as well as in our 40 brick and mortar locations nationwide."

The Internet Retailer Top Guide analyzes 263 data points for each retailer, including such metrics as percentage of web sales each Top 500 merchant receives from Amazon and eBay. Other elements that are analyzed include: web traffic, conversion rates, browser satisfaction scores, search and email marketing stats, and the solutions providers each retailer uses across 30 categories.

The Top 500 largest web merchants account for 87% of all e-retailing in the United States, and those retailers posted a 17.11% year-over-year again in online sales. The 159 retail chains in the Top 500, which includes Alex and Ani, grew 16.7% to $88.76 billion and accounted for nearly one-third of total Top 500 growth. 

Alex and Ani's total revenue in 2013 was approximately $230-million, with nearly 20% a result of online purchases.

About Alex and Ani

Alex and Ani, LLC offers eco-conscious, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit for more information.

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