SOURCE: Alex and Ani

November 04, 2013 10:23 ET

Alex and Ani Partners With U.S. Olympic Committee for 'Team USA Collection' Bangles Ahead of Sochi 2014 Olympic and Paralympic Winter Games

NEW YORK, NY--(Marketwired - November 04, 2013) - Alex and Ani, fast growing Rhode Island-based lifestyle brand that offers eco-friendly, Made in America products, announced today its latest partnership with the United States Olympic Committee. In commemoration of the upcoming 2014 Olympic and Paralympic Winter Games in Sochi, Russia, the brand will release five charm bangle designs as part of its new Team USA Winter Collection, launching today, November 4, 2013. A portion of sales proceeds will support the USOC's mission of training, entering, and funding U.S. Olympic and Paralympic athletes and hopefuls.

"Offering Made in America products designed by Alex and Ani Founder, Carolyn Rafaelian, is an integral part of our brand's mission, and is synonymous with innovation, high-style and an overall commitment to excellence," added Feroce. "We are truly honored to help the USOC support athletes and hopefuls in their quest to represent our great country while offering products that embody American pride and the Olympic spirit."

Alex and Ani's new Team USA Winter Collection is comprised of pieces that embody ones' willpower and strength to reach for the stars and pursue goals. This collection of bangles encourages the wearer to reach higher, live stronger, love greater, and be open to life's possibilities. Made from recycled materials in United States, each bangle in the collection is available in Alex and Ani's two signature finishes, Russian Gold and Russian Silver, and affordably priced at $32.

The collection is the latest effort to be introduced by Alex and Ani's Affinity division, which collaborates with like-minded organizations to create exclusive bangle designs. The lifestyle brand's values and principles align with the USOC's empowering work of providing impactful support to athletes, according to Alex and Ani Designer, Carolyn Rafaelian, Founder and Creative Director.

"Alex and Ani was founded on awareness, empowerment, inner-beauty, and the human spirit," Rafaelian stated. "We believe in the power of positive energy, and our latest collection is meant to celebrate the journey of Team USA and inspire excellence in individuals no matter what their dreams may be."

Last year, Alex and Ani was licensed to design the Official Team USA charm to commemorate the London 2012 Olympic and Paralympic Games, a partnership that the lifestyle brand is pleased to build upon.

"At the core of each product that Alex and Ani offers, is meaning and symbolism, which is unique to each and every one of our consumers," said Alex and Ani CEO Giovanni Feroce. "For that, we are proud to be part of a tradition that represents unity and peace to athletes and spectators around the world through our partnership with the USOC."

"We are pleased to continue our relationship with Alex and Ani as a U.S. Olympic family licensee," said Peter Zeytoonjian, USOC managing director of marketing. "The Team USA Winter Collection is a manifestation of the strength and excellence of Team USA, and fans can once again proudly support U.S. athletes with each purchase of an Alex and Ani Team USA Charm."

The Team USA Winter Collection will be released today, November 4, 2013 and will be available at Alex and Ani retail locations and www.AlexandAni.com, as well as TeamUSAShop.com, which proudly and exclusively accepts Visa for the purchase of all official Team USA merchandise.

About Alex and Ani

Alex and Ani, LLC offers eco-friendly, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world and that, by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit www.AlexandAni.com for more information.

About the USOC

The U.S. Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for Team USA in the Olympic, Paralympic, Pan American, Parapan American and Youth Olympic Games. For more information, please contact the USOC Communications Division at (719) 866-4529 or visit TeamUSA.org. Follow us on Twitter and Facebook.

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