SOURCE: Alex and Ani

Alex and Ani -- Charity by Design

January 27, 2014 11:19 ET

Alex and Ani Pledges $1 Million to Caron and Hanley Treatment Centers Lifesaver Scholarship Fund

Four-Year Commitment Earmarked for Women's Scholarships for Substance Abuse Treatment

PALM BEACH, FL--(Marketwired - January 27, 2014) - As part of their Charity by Design division, Rhode Island-based lifestyle brand, Alex and Ani, announced a $1 million pledge to fund alcohol and drug addiction treatment scholarships for women at Florida-based Caron and Hanley Treatment Centers. The pledge has been designated over the next four years and benefits the nonprofit addiction treatment centers' Lifesaver Scholarship Fund.

"Almost half of our patients receive scholarship assistance," said Andrew Rothermel, Caron's Florida market president, "and as we continue to grow to serve more patients of all ages, our scholarship needs will increase. We applaud Alex and Ani's leadership gift and glowing example."

Alex and Ani CEO Giovanni Feroce, along with Charity by Design team members Dee Fraser and Theresa Block traveled from their corporate headquarters in Rhode Island to Palm Beach to celebrate the milestone gift at the Caron and Hanley Treatment Centers Gala, held last night at The Breakers.

"Our Charity by Design division empowers non-profit organizations both on a national and local scale to reach their goals by sharing their mission through the power of positive energy and creative design," said Feroce. "Our customized symbolic charms, like the Caron and Hanley butterfly, capture the essence of a charity by making it more accessible to the public while raising awareness and funds. The butterfly is one of our best-selling Charity by Design charms and we believe profoundly in the Caron and Hanley Treatment Centers' mission to remove the stigma of addiction. We are happy to play a role in supporting their scholarships for women."

Designer Carolyn Rafaelian, Founder and Creative Director, created the Butterfly charm for Caron and Hanley Treatment Centers as a symbol of transition and the rebirth that comes with recovery.

"A butterfly begins as a leaf-bound caterpillar and is transformed into a beautiful winged creature, free to take flight," said Dr. Rachel Docekal, CEO of the Hanley Center Foundation. "With one in four Americans suffering from the disease of addiction, these funds will assist us in helping more families who otherwise could not afford the hope that comes with recovery. We take our role as a nonprofit community partner very seriously. Every decision we make is driven by our mission to help more people with innovative clinical programs to meet the needs of each patient, regardless of their age or gender, or severity of their addiction. In fact, as an organization, Caron and Hanley Treatment Centers gives away more scholarship support than any other provider throughout the country."

Together, Caron and Hanley Treatment Centers comprise one of the largest and most comprehensive nonprofit addiction treatment providers in the country, focused on a 12-Step recovery program with a powerful clinical component. In South Florida, Caron and Hanley Treatment Centers operate lifesaving addiction treatment centers at Hanley Center, Caron Ocean Drive and Caron Renaissance in Palm Beach County; and Gate Lodge in Vero Beach. For more information on Caron and Hanley Treatment Centers please call 866-4HANLEY (866-542-6539), visit www.hanleycenter.org or follow @HanleyCenter or @CaronRenFL.

About Alex and Ani

Alex and Ani, LLC offers eco-friendly, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world and that, by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit www.alexandani.com for more information.

About Charity by Design

Created in February of 2011, Charity by Design is a unique division of Alex and Ani focused solely on giving and making the dreams of charitable organizations come true. Charity by Design empowers non-profit organizations both on a national and local scale to reach their goals by sharing their mission through the power of positive energy and creative design. Our customized symbolic charms capture the essence of a charity making it more accessible to the public while raising awareness and funds. A portion of proceeds are donated directly to non-profit organizations who strive to enhance the quality of lives on Earth. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge.

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