SOURCE: American Premium Water Corporation

October 02, 2014 07:15 ET

Alfred Culbreth Announces American Premium Water Corporation Launches New Product L'Alpina "Sparkling"

Alfred Culbreth Is CEO of American Premium Water Corporation "APWC" (OTC PINK: HIPH)

DELRAY BEACH, FL--(Marketwired - Oct 2, 2014) - American Premium Water Corporation "APWC" (OTC PINK: HIPH) (PINKSHEETS: HIPHwww.americanpremiumwater.com is excited to provide the following update to the investment community and our shareholders. APWC today announces the expansion of its product portfolio with the introduction of L'Alpina Sparkling (bottled only in glass)! The L'Alpina water line of products is fast becoming a leading premium bottled water brand in the United States, and soon L'Alpina will be sold in Canada. L'Alpina Sparkling is a delicious and healthy sparkling water option for consumers looking to enjoy HIPH/alkaline water bottled in glass, thereby affording the numerous added health benefits over water bottled in plastic. Our new product L'Alpina Sparkling like our L'Alpina Spring Water 7.3 pH, is free of calories, gluten, artificial colors and sweeteners. L'Alpina Spring Water 7.3pH (still) or L'Alpina Sparkling are perfect to enjoy with a meal, cocktail, a round of golf, while working out or any time of day. And remember, L'Alpina Water "It keeps you young"! The addition of our new L'Alpina Sparkling is largely due to consumer demand and the demand from our retailers. Furthermore, APWC felt it prudent to offer an option that meets the overall consumer trend, which shows a shift away from sugary soft drinks and bottled water in plastic. According to Ipsos, www.ipsos.com, more than one-third of U.S. consumers are cutting back on soda consumption and many are doing so in order to be healthier and decrease sugar and calorie intake.

APWC feels highly confident that the L'Alpina brand will capture a good deal of the shifting market and better take advantage of the shifting consumer trend with the addition of APWC's newest product, L'Alpina Sparkling. APWC feels that the addition of L'Alpina Sparkling may potentially result in an overall increase of sales of 200%. APWC welcomes our loyal consumers to purchase L'Alpina Sparkling at http://www.americanpremiumwater.com/our-waters/spring or at a retailer that carries L'Alpina Sparkling.

"With our recent launch of L'Alpina Sparkling, APWC believes that it is well placed to meet the continuously increasing consumer demand for healthier products as well the larger consumer shift in buying habits. APWC has yet again created a premium product that will appeal to people who are moving away from carbonated soft drinks and other sugary beverages toward HIPH/alkaline water as healthy hydration. L'Alpina Spring Water 7.3 pH and L'Alpina Sparkling waters are both bottled ONLY IN GLASS. APWC is not only committed to maintaining and growing shareholder value, we are also committed and taking proactive steps to encourage people in North America to make healthier beverage choices." -Alfred Culbreth, Chief Executive Officer of American Premium Water Corporation.

IN CLOSING, PLEASE REVIEW SOME RELEVANT NEWS FROM MYSELF AND THE COMMUNITY THAT SUBSTANTIATES APWC'S MARKET AND DIRECTION:

"Water bottled in plastic will someday be a thing of the past." - Alfred Culbreth, Chief Executive Officer of American Premium Water Corporation

San Francisco - Bans Sale of Bottled Water in plastic.

Harvard - Bans Sale of Bottled Water in Plastic
http://patriciarestrepo.com/trial/2014/05/27/harvard-students-vote-to-ban-bottled-water/

Loyola University Chicago - Bans Sale of Bottled Water in Plastic
http://www.luc.edu/sustainability/refill.shtml

Seattle - Bans Sale of Bottled Water in Plastic
http://www.huffingtonpost.com/2008/03/19/seattle-bans-sale-of-bott_n_92412.html

Maine - 4th Grader leads charge
http://bangordailynews.com/2014/07/09/living/scarborough-fourth-grader-leads-effort-to-ban-bottled-water-in-school/

California - makes history 24 hours ago!
http://www.salon.com/2014/09/30/california_makes_history_by_banning_plastic_bags_heres_what_we_should_take_on_next/

This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information included in this Press Release including such forward-looking statements.

This press release is issued on behalf of the Board of Directors by Alfred Culbreth, CEO and Director.

Disclaimer Regarding Forward Looking Statements

Certain statements in this press release, on American Premium Water Corporation's ("APWC") website and other oral and written statements made by APWC from time to time are "forward-looking statements", as that term is defined in Section 27A of the United States Securities and Exchange Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended, Forward-looking statements include, without limitation, statements regarding beliefs, objectives, intentions, goals, plans, strategies, financial projections, any other statements regarding the future and any statements that are not purely historical. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors that may cause our actual results to differ materially from those expressed or implied by such forward-looking statements. Given these uncertainties, you should not place undue reliance on these forward-looking statements. Forward-looking statements speak only as of the date on which they are made, and APWC expressly disclaims any obligation to update or revise any forward-looking statements to reflect events or circumstances after the date thereof. All forward-looking statements, whether written or oral and whether made by or on behalf of the APWC, are expressly qualified by these cautionary statements. Forward-looking statements involve risks and uncertainties which could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. APWC's expectations, beliefs and projections are expressed in good faith and are believed by the APWC to have a reasonable basis, but there can be no assurance that management's expectations, beliefs or projections will result or be achieved or accomplished. A variety of factors, many of which are beyond APWC's control affect APWC's operations, performance, business strategy and results and could cause the actual results, performance or achievements of APWC to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. For APWC, particular uncertainties arise, amongst others but not limited to and not in any order of importance, from (i) focusing on and allocating more resources on certain target markets (ii) the possibility to raise further equity and debt to fund future growth, (iii) changes in demand for APWC's products, (iv) performance issues with key suppliers, affiliates, agents, advisors or subcontractors, (v) changes in government changes in laws or regulations to which APWC or its suppliers are subject, including environmental laws and regulations relating to water or water sources and (vi) the inability to complete announced acquisitions, difficulty or unanticipated expenses in connection with integrating acquired businesses and the risk that anticipated synergies and opportunities as a result of acquisitions will not be realized or the risk that acquisitions do not perform as planned, including, for example, the risk that acquired businesses will not achieve revenue projections.

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