SOURCE: American Premium Water Corporation

December 11, 2015 09:49 ET

Alfred Culbreth Announces Appointment of New CEO, Reports Retirement of Outstanding Convertible Debt of American Premium Water Corporation ("APWC") (OTC: HIPH)

LOS ANGELES, CA--(Marketwired - Dec 11, 2015) - American Premium Water Corporation (OTC PINK: HIPH), a producer of premium natural high-pH water in glass bottles, has entered into a binding settlement term sheet to take back the outstanding $850,000.00 convertible promissory note in favor of a former officer/director. This term sheet was negotiated by newly appointed CEO James Cook and is the first step in positioning the Company for growth. "The next step," says Cook, "is to retire the Note in exchange for preferred stock which will reduce Company debt by over $700,000.00."

Enthused company Founder and Majority Shareholder Alfred Culbreth, "We've been so impressed with James' performance fom day one. James Cook is 'very bright' and 'a natural leader.'"

Sourced from a high-altitude aquifer deep in two locations: The Blue Ridge and the Blue Mountains. The www.AmericanPremiumWater.com products are currently available only with a natural pH of 7.3 and 9.5 in 1-liter glass bottles, which, according to Cook, is about to change. "APWC will be expanding our manufacturing operations to make our water available in a 500ml glass bottle as well as 1-liter bottles. The smaller size is far more retail and consumer-friendly, and frankly, it's more cost-effective for the company as well. It's a true win-win."

The company plans to support the new size option with an aggressive marketing campaign encompassing social media and celebrity endorsements, plus on-the-ground sales initiatives targeting brand-name quality food retailers as well as the high-end restaurant market.

Added Cook, "I feel really blessed to be leading a great team of professionals distributing an amazing product. I drink this water every day, and I intend to for the rest of my life -- it's that good. And it's not just me -- everyone who tries it feels the same way. All we have to do now is get the rest of the world onboard."

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release. Additional details of the Company's business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.

This press release is issued on behalf of the Board of Directors by James Cook, CEO and Director.

Disclaimer Regarding Forward Looking Statements

Certain statements in this press release, on American Premium Water Corporation's ("APWC") website and other oral and written statements made by APWC from time to time are "forward-looking statements", as that term is defined in Section 27A of the United States Securities and Exchange Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended, Forward-looking statements include, without limitation, statements regarding beliefs, objectives, intentions, goals, plans, strategies, financial projections, any other statements regarding the future and any statements that are not purely historical. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors that may cause our actual results to differ materially from those expressed or implied by such forward-looking statements. Given these uncertainties, you should not place undue reliance on these forward-looking statements. Forward-looking statements speak only as of the date on which they are made, and APWC expressly disclaims any obligation to update or revise any forward-looking statements to reflect events or circumstances after the date thereof. All forward-looking statements, whether written or oral and whether made by or on behalf of the APWC, are expressly qualified by these cautionary statements. Forward-looking statements involve risks and uncertainties which could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. APWC's expectations, beliefs and projections are expressed in good faith and are believed by the APWC to have a reasonable basis, but there can be no assurance that management's expectations, beliefs or projections will result or be achieved or accomplished. A variety of factors, many of which are beyond APWC's control affect APWC's operations, performance, business strategy and results and could cause the actual results, performance or achievements of APWC to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. For APWC, particular uncertainties arise, amongst others but not limited to and not in any order of importance, from (i) focusing on and allocating more resources on certain target markets (ii) the possibility to raise further equity and debt to fund future growth, (iii) changes in demand for APWC's products, (iv) performance issues with key suppliers, affiliates, agents, advisors or subcontractors, (v) changes in government changes in laws or regulations to which APWC or its suppliers are subject, including environmental laws and regulations relating to water or water sources and (vi) the inability to complete announced acquisitions, difficulty or unanticipated expenses in connection with integrating acquired businesses and the risk that anticipated synergies and opportunities as a result of acquisitions will not be realized or the risk that acquisitions do not perform as planned, including, for example, the risk that acquired businesses will not achieve revenue projections.

THIS NEWS RELEASE HAS BEEN PREPARED BY APWC'S MANAGEMENT, WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.

Contact Information