SOURCE: American Premium Water Corporation

October 03, 2014 13:21 ET

Alfred Culbreth Announces L'Alpina Spring Water 7.3 pH and L'Alpina Spring Water 7.3 pH "Sparkling" Are On Tour With Matisyahu

Alfred Culbreth Is Chief Executive Officer of American Premium Water Corporation (OTC Pink: HIPH)

DELRAY BEACH, FL--(Marketwired - Oct 3, 2014) - American Premium Water Corporation ("APWC") (OTC Pink: HIPH) (PINKSHEETS: HIPH) www.americanpremiumwater.com is excited to provide the following update to the investment community and our shareholders. APWC today announces L'Alpina Spring Water 7.3 pH named the official water of Matisyahu's 2014 'L'Alpina Water 7.3pH Built To Survive Tour,' www.matisyahuworld.com. In June, Matisyahu released his fifth studio album, Akeda. Now, Matisyahu is in the middle of an extensive tour playing over 50 shows in support of the new record and named L'Alpina 7.3pH the official water. Through mid-November 2014, the tour will circle the nation playing over 50 shows on the L'Alpina Water 7.3pH ‎Built To Survive Tour. Matisyahu has nearly 2 million Twitter followers, @matisyahu. In addition, his video 'One Day' has garnered 20 million views on YouTube and can be seen at http://www.youtube.com/watch?v=WRmBChQjZPs.

APWC is honored and excited that our product L'Alpina Spring Water 7.3pH is the official water of Matisyahu's tour. APWC also feels this is an amazing opportunity to introduce our L'Alpina Spring Water 7.3pH to consumers in the 50 U.S. Markets Matisyahu's 'Built To Survive' tour will visit. The L'Alpina logo will be utilized in promotional material and advertising for all tour dates. APWC feels its L'Alpina Spring Water 7.3pH being the official water of the Matisyahu tour, aside from an honor, is a tremendous branding and marketing opportunity which APWC thinks will further help to grow sales and increase shareholder value. APWC has already seen an uptick in sales as a result of participating in the Matisyahu tour. More specifically, APWC has seen an uptick in sales and interest in its L'Alpina Spring Water 7.3 pH and L'Alpina Spring Water 7.3 pH "Sparkling" in the markets the tour has visited. APWC welcomes its shareholders and the investment community to go see Matisyahu live. The dates and venues of the Matisyahu 'L'Alpina Water Built To Survive Tour' is available by visiting http://matisyahuworld.com/tour//. So far Matisyahu has been thrilling audiences from California to Toronto, Canada based on the positive press and other feedback APWC has seen. APWC looks forward to continued success and exposure for its L'Alpina Spring Water 7.3 pH and L'Alpina Spring Water 7.3 pH "Sparkling" products for the remainder of the Matisyahu 'L'Alpina Water Built To Survive Tour' through mid-November.

APWC believes that L'Alpina Spring Water 7.3 pH being named the official water by Matisyahu on his 'Built To Survive' tour is an amazing opportunity to introduce APWC's L'Alpina Spring Water 7.3 pH and L'Alpina Spring Water 7.3 pH "Sparkling" products to new consumers and markets in North America. The 'Built To Survive' tour spans 50 concert dates from Aug 3-Nov 15, 2014. Matisyahu is an inspiring and spiritual artist with a strong fan base. APWC feels Matisyahu's fan base largely consists of APWC's target consumers and that this is an organic opportunity for synergy. 

"I want to personally thank Jason Rogoff, Matisyahu's Manager, Cisco Adler, Matthew Kirschner and Mike Heller, CEO of Talent Resources for working with APWC to make L'Alpina Spring Water 7.3 pH the official water of Matisyahu's tour since you all were integral to making it happen." - Alfred Culbreth, CEO of American Premium Water Corporation

Forward-Looking Statements

This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information included in this Press Release including such forward-looking statements.

This press release is issued on behalf of the Board of Directors by Alfred Culbreth, CEO and Director.

Disclaimer Regarding Forward Looking Statements

Certain statements in this press release, on American Premium Water Corporation's ("APWC") website and other oral and written statements made by APWC from time to time are "forward-looking statements", as that term is defined in Section 27A of the United States Securities and Exchange Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended, Forward-looking statements include, without limitation, statements regarding beliefs, objectives, intentions, goals, plans, strategies, financial projections, any other statements regarding the future and any statements that are not purely historical. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors that may cause our actual results to differ materially from those expressed or implied by such forward-looking statements. Given these uncertainties, you should not place undue reliance on these forward-looking statements. Forward-looking statements speak only as of the date on which they are made, and APWC expressly disclaims any obligation to update or revise any forward-looking statements to reflect events or circumstances after the date thereof. All forward-looking statements, whether written or oral and whether made by or on behalf of the APWC, are expressly qualified by these cautionary statements. Forward-looking statements involve risks and uncertainties which could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. APWC's expectations, beliefs and projections are expressed in good faith and are believed by the APWC to have a reasonable basis, but there can be no assurance that management's expectations, beliefs or projections will result or be achieved or accomplished. A variety of factors, many of which are beyond APWC's control affect APWC's operations, performance, business strategy and results and could cause the actual results, performance or achievements of APWC to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. For APWC, particular uncertainties arise, amongst others but not limited to and not in any order of importance, from (i) focusing on and allocating more resources on certain target markets (ii) the possibility to raise further equity and debt to fund future growth, (iii) changes in demand for APWC's products, (iv) performance issues with key suppliers, affiliates, agents, advisors or subcontractors, (v) changes in government changes in laws or regulations to which APWC or its suppliers are subject, including environmental laws and regulations relating to water or water sources and (vi) the inability to complete announced acquisitions, difficulty or unanticipated expenses in connection with integrating acquired businesses and the risk that anticipated synergies and opportunities as a result of acquisitions will not be realized or the risk that acquisitions do not perform as planned, including, for example, the risk that acquired businesses will not achieve revenue projections.

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