DELRAY BEACH, FL--(Marketwired - Jun 3, 2014) - American Premium Water Corporation. (OTC Pink: HIPH) (OTC Pink: HIPH) (PINKSHEETS: HIPH) is pleased to provide the following update to the investment community and our shareholders. APWC today announces that today June 3, 2014 it hired legal counsel to file the required copyright protection for our slogan "L'Alpina Water, it keeps you young". We have taken this step for our product L'Alpina 9.5 pH and feel it is especially important for the long-term shareholder value we remain committed to retaining and increasing. Our legal counsel that specializes in intellectual law has commenced the process to file the required documents with the U.S. Copyright Office on behalf of L'Alpina 9.5 pH. Having commenced this formal process is essential as we plan to utilize our slogan in our overall plan for branding, marketing, distributing and advertising quite possibly with our joint venture partner Flo Rida. The slogan "L'Alpina Water, it keeps you young" was first used during the 2014 Sundance Film Festival during an ABC News broadcast. It quickly became viral and synonymous with our bottled water product L'Alpina 9.5pH. We welcome shareholders and the investment community to look at a video of the broadcast, http://www.americanpremiumwater.com/videos. APWC will keep shareholders and the investment community updated on this process we have today formally started as it unfolds. APWC is excited to remind shareholders and the investment community that it will be participating for the entire month of July in the Talent Resources Beach House in Malibu, www.talentresources.com. After the amazing job Talent Resources did in 3 days at Sundance we can't wait for a month long event and all the exposure and potential sales growth it will generate. It's an honor we have been invited to participate in this dynamic celebrity driven event.
"We are pleased to announce we are starting the formal process for the new copyright. It's yet another measure we are taking in order to get APWC and its brands on the right course for the benefit of our shareholders and in line with our model. It's also yet another significant step towards our goal of having HIPH becoming NASDAQ listed by the end of 2015. APWC is highly committed to growing revenue from its products and increasing shareholder value. We will continue to take the required measures in order to realize our goals for the benefit of shareholders." -Alfred Culbreth, CEO of American Premium Water Corporation
This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information included in this Press Release including such forward-looking statements.
This press release is issued on behalf of the Board of Directors by Alfred Culbreth, CEO and Director.
Safe Harbor Statement
THIS NEWS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS", AS THAT TERM IS DEFINED IN SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE.
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