SOURCE: American Premium Water Corporation

May 14, 2014 11:19 ET

Alfred Culbreth Miami - Announces New Product, L'Alpina pH7.3 Spring Water in Glass Now for Sale at $4 a Bottle; Mr. Culbreth Is CEO of American Premium Water Corporation "APWC" (OTC Pink: HIPH)

ALPHARETTA, GA--(Marketwired - May 14, 2014) - American Premium Water Corporation "APWC" (OTC Pink: HIPH) (PINKSHEETS: HIPH) is pleased to provide the following update to the investment community and our shareholders. APWC today launches for sale its L'Alpina pH7.3 at a cost of $4 per bottle. The launch of this new product is the result of APWC executing an agreement with a new source and bottling facility. The state of the art facility will bottle our L'Alpina labeled product. This new product will come from a source in the Ozarks and bottled at that source. The source is situated on 2,000 acres of forest land and the watershed is protected. Due to overwhelming demand of our HIPH water bottled in glass APWC felt it was key to launch a product at a lower price point that can grow revenue on a wider scale. And be accessible to a larger consumer base while still being consistent with our core business model. In addition we wanted the launch to coincide with our joint venture partnership with Flo Rida and IMG Strong Arm. In addition APWC is in talks with a multi-location retailer to carry L'Alpina pH7.3 Spring Water. We hope to advise shareholders and the investment community on these negotiations when they crystallize. This new product at a lower price point fills a void in our product line that was essential to fill in order for APWC to grow revenue and be more consumer accessible. It also allows us to stays true to the niche market we have identified which is HIPH water bottled in glass. L'Alpina pH7.3 can be purchased on www.americanpremiumwater.com and we will provide updates on locations that carry it.

In an effort to assist and drive sales both online and brick and mortar, we are now launching our new 800 number. As of today this number which is (888)-983-0054 will be active for orders, inquiries, investor relations and company info queries.

"L'Alpina pH7.3 Spring Water Bottled in Glass is an exciting product that comes from a pristine Ozark source and bottled in a state of the art facility. The bottling facility has huge capacity that will allow us to grow sales in a cost effective manner. We are excited to have this new product available to consumers and feel it has global potential and may account ultimately for 90 percent of company sales." -Alfred Culbreth, CEO of American Premium Water Corporation.

Forward-Looking Statements

This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information included in this Press Release including such forward-looking statements.

This press release is issued on behalf of the Board of Directors by Alfred Culbreth, CEO and Director.

Safe Harbor Statement

THIS NEWS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS," AS THAT TERM IS DEFINED IN SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE.

THIS NEWS RELEASE HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.

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