ALPHARETTA, GA--(Marketwired - Apr 10, 2014) - American Premium Water Corporation. (OTC Pink: HIPH) (PINKSHEETS: HIPH) is pleased to provide the following update to the investment community and our shareholders. In order to achieve the Corporation's vision and business plan of growing revenue by adding retail locations where our brands such as L'Alpina can be purchased by affluent consumers. In adding these two premier retail locations where L'Alpina 9.5 pH can be purchased our vision is starting to crystallize. Aside from the tremendous sales potential, these two new locations offer unique brand synergy.
Alfred Culbreth Miami Says L'Alpina 9.5pH Water Bottled in Glass Now Sold In St. Regis Bal Harbour Resort And Santa Fe Restaurant In Bal Habour Shops, Miami Beach! Known internationally for its luxury retail, Bal Harbour Shops, http://balharbourshops.com/ are home to Neiman Marcus, Saks Fifth Avenue, Gucci and Tiffany to name a few. St. Regis Hotels are the benchmark for luxury, elegance and exclusivity worldwide.
Alfred Culbreth the CEO of American Premium Water Corporation "APWC" Stock Symbol : HIPH. APWC Will Continue Unveiling News Concerning Celebrity, Product and Branding Involvements' and Updates on Where to Buy Our Products. L'Alpina 9.5 pH Water Bottled in Glass is among the world's Top Ten most expensive waters.
As of April 10, 2014 L'Alpina Water is now being sold in St. Regis Bal Harbour Resort (St. Regis Bar & Sushi Lounge). Located in the upscale Miami Beach suburb of Bal Harbour. The St. Regis Bal Harbour Resort, Miami Beach, awarded the coveted Forbes five-star and AAA five-diamond awards for 2014, is a peerless haven of oceanfront elegance, quiet unwavering taste, anticipatory service and seductive amenities. Recent notable guests of St. Regis Bal Habour Resort have included First Lady Michelle Obama, Sarah Jessica Parker and Tommy Hilfiger. This exclusive Miami Beach enclave is directly across from the celebrated Bal Harbour Shops. St. Regis Hotels has properties in New York, Aspen, Mallorca, Deer Valley, United Arab Emirates, Bali, China and Puerto Rico. We expect L'Alpina will be sold in other St. Regis locations. We encourage shareholders and the investment community to learn more about St. Regis Bal Harbour Resort by visiting, http://www.stregisbalharbour.com/ . L'Alpina Water now being sold in St. Regis Bal Harbour Resort we believe will greatly help us achieve our revenue target this quarter.
L'Alpina Water is also being sold by Santa Fe News & Espresso located upstairs in the luxurious Bal Harbour Shops. Santa Fe has additional locations in the upscale Aventura Mall. We are excited to have L'Alpina being sold in Santa Fe News & Espresso . We feel aside from the robust revenue potential it also offers a significant opportunity to leverage branding and product awareness. To learn more about Santa Fe News & Espresso visit, www.santafebalharbour.com, http://balharbourshops.com/ .
APWC will be making specific future announcements regarding agreements with distributors including but not limited to grocery stores, hotels, restaurants, brand ambassadors, celebrity joint ventures, M&A, new office address, new brands, suppliers and executive additions as appropriate.
We anticipate online and retail sales to exceed $1,000,000.00 in 2014. And we are on track to have sales of $10,000 for the month of April. And $20,000 for the month of May
In Addition a large debt has been retired owed to Alfred Culbreth CEO including salary owed for 2012 & 2013. "I believe in APWC and as the largest shareholder nobody wants it to achieve greater heights than I. So to have the company burdened with debt is not viable and thwarts potential for success.
"The negotiations with St. Regis that resulted in L'Alpina Water being carried by them were lengthy. The St. Regis is very selective on the brands they carry. When you walk into any St. Regis you know will get the best of the best! We are happy L'Alpina has the St. Regis stamp of approval. My goal I'm working towards is to have L'Alpina sold in all of the St. Regis properties worldwide. We want to also thank Santa Fe News and Espresso in Bal Harbour Shops." -- Alfred Culbreth, CEO of American Premium Water Corporation.
This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information included in this Press Release including such forward-looking statements.
This press release is issued on behalf of the Board of Directors by Alfred Culbreth, CEO and Director.
Safe Harbor Statement
THIS NEWS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS", AS THAT TERM IS DEFINED IN SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE.
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