March 09, 2005 10:54 ET

Alias Announces Free FBX Software Development Kit (SDK)



MARCH 9, 2005 - 10:54 ET

Alias Announces Free FBX Software Development Kit (SDK)

SAN FRANCISCO, CALIFORNIA--(CCNMatthews - March 9, 2005) - Game
Developers Conference - Booth #230 -

New Developer Community Program offers Industry Standard Format SDK
Immediately for Download

Alias announced today that its software developers kit (SDK) for FBX®
is now available for free on the Alias website. The FBX SDK was
previously priced at $3,500 USD. Alias FBX is a platform-independent 3D
authoring and interchange format that provides access to 3D content from
most 3D vendors and platforms. The FBX file format supports all major 3D
data elements, as well as 2D, audio, and video media elements.

"FBX is a phenomenal success in solving problems around 3D data
exchange," said Geoff Foulds, global industry manager - games, at Alias.
"Since Alias purchased Kaydara we've seen a dramatic increase in the
numbers of 3D tools vendors and content creators in virtually every area
of 3D, with games leading the way. The logical next step was to make the
tools to extend FBX more readily available."

FBX is the award-winning, platform-independent 3D authoring and
interchange format, now supported by over 30 industry vendors, including
Alias, Discreet®, Maxon, Softimage® and Strata™.

The FBX SDK is an easy-to-use C++ software development toolkit that
allows developers to quickly add FBX support in their applications. This
SDK can be freely used in both commercial software development as well
as in-house software applications. FBX can be used in any kind of
production environment including games development, film, video,
broadcast, product and automotive design, architecture, visual
simulation and medical visualization.

"The Alias FBX SDK has enabled us to write our own specific tools to
extract just the information that we need, in precisely the format our
game requires. The availability of the SDK was a determining factor in
our choice of animation packages for our next game, as an effective art
and animation pipeline is essential for modern game development," says
Peter Johnson, studio head at Venom Games.

Services to Support Developers

Alias is also launching new services in conjunction with the free FBX
SDK. Single incident support is available for $149 USD(i) and allows
developers to utilize the Alias hotline for a single incident with free
follow up until the incident is resolved. The single incident support
program is available to customers in the Americas, Europe, the Middle
East and Africa.

Additionally, the Alias Professional Services team is ready to provide
custom support and consulting services specifically tailored to a
client's development and integration requirements relating to the FBX
API. Such custom support provides clients with access to Alias'
world-class professionals on an annual basis - professionals who are
equipped to provide API workflow and usage direction, issue evaluation
and resolution and in-depth code review and analysis services. These
services are available with defined response times and service levels,
minimizing risk and ensuring rapid turnaround and minimal disruption to
production or development projects.

About Alias FBX

Designed for animators working on state-of-the-art feature films, games,
television series and commercials, FBX allows most 3D data types to flow
effortlessly between different software applications. Supported data
includes all major NURBS and polygon surface types, keyframe and motion
capture animation, shapes and morph targets, materials and textures,
lights, cameras, hierarchical information and character animation data
including IK, envelopes and deformations.

"Professionals are requiring open environments to easily interchange
content across multiple products and industries" says Bob Bennett,
general manager, product management at Alias. "Alias is pleased to
aggressively push the FBX initiative in making it the backbone for
multi-application pipelines, content reuse and asset exchange across the
entire graphics industry"


The FBX SDK is available for download today at

About Alias

As the world's leading innovator of 3D graphics technology, Alias
develops award-winning software, custom development, and training
solutions for the film and video, games, web, interactive media,
automotive, industrial design, education, and visualization markets. On
March 1, 2003, for the awards year 2002, the Academy of Motion Picture
Arts and Sciences awarded Alias|Wavefront™ an Oscar® for scientific
and technical achievement for the development of Maya® software, the
professional 3D animation and effects package. Alias offers a powerful
range of services for new to advanced users in the most demanding
environments; Learning Tools and training, support, and professional
services help meet rigorous production deadlines.

Entertainment customers include: CNN, Digital Domain, Disney, Electronic
Arts, Industrial Light & Magic, Factor 5 LLC, Midway Games, Nintendo,
Pacific Data Images (PDI)/DreamWorks SKG, Pixar, Sega, Sony Pictures
Imageworks, Square Enix Co., Ltd., Warner Feature Animation and Weta
Ltd. Design customers include AT&T, BMW, Boeing, Fiat, Ford, General
Motors, Honda, Italdesign, Kodak, Kwikset, Mattel, Price Pfister,
Renault, Rollerblade, Sharp, Trek Bicycle, Teague and Timex.

Alias is headquartered in Toronto with a Custom Development Center in
Santa Barbara and offices worldwide. Please visit the Alias website at or call 1-800-447-2542 in North America.
International contact numbers include: Northern Europe, Middle East and
Africa, +44 (0) 1494 441273; Germany, East & Southeast Europe, 0049 89
31 70 20; France, Spain and Portugal, +33 1 44 92 81 60; Italy, 39 039
6340011; Japan and other parts of Asia Pacific, 81 3 5797 3500 and Latin
America, 770 393 1881.

(i)International pricing may vary

(C) Copyright 2005 Alias Systems Corp. All rights reserved.

Alias, the swirl logo, and Maya are registered trademarks and the Maya
logo and Alias|Wavefront are trademarks of Alias Systems Corp. in the
United States and/or other countries. FBX is a registered trademark of
Systemes Alias Quebec Inc. in the United States and/or other countries.
Discreet is a registered trademark of registered trademarks of Autodesk,
Inc./ Autodesk Canada Co. in the USA and/or other countries. Softimage
is a registered trademarks or trademarks of Avid Technology, Inc. in the
United States and/or other countries. Strata is a registered trademark
of trademark and/or licensed by Vistedge, Inc. Oscar is a trademark and
service mark of the Academy of Motion Picture Arts and Sciences. All
other trademarks mentioned herein are the property of their respective
owners. Alias, 210 King Street East, Toronto, Ontario, Canada, M5A 1J7,
Tel: 416-362-9181, Fax: 416-369-6140.Alias


Contact Information

    Alias Press Contacts:
    Donna Teggart
    Director, Global Communications
    (416) 874-8592
    Heather Kernahan
    Manager, Global Communications
    (416) 874-8288