SOURCE: Alien Technology

Alien Technology

September 13, 2011 08:00 ET

Alien Technology® and MyDealerLot Collaborate for RFID-Based Automated Vehicle Tracking Services

MORGAN HILL, CA and ROSWELL, GA--(Marketwire - Sep 13, 2011) - Alien Technology, an industry leader in Radio Frequency Identification (RFID) Ultra High Frequency (UHF) products and services, and MyDealerLot, the leading provider of Automated Customer Recognition and Messaging Systems (ACRMS), have teamed to provide car dealerships with RFID-enabled client recognition systems and zonal-based inventory location systems.

The two companies successfully implemented the technology recently at the new flagship dealership of a large European luxury car brand in New York City. The RFID system at the dealership consists of nine Alien Technology RFID readers, including eight Alien® ALR-9900+ Enterprise Readers and one ALR-9650 Single-Antenna RFID Solution, combined with MyDealerLots' ACRMS technology using passive EPC Class 1 Gen 2 RFID tags. The technology is installed at various checkpoints throughout the 333,000 square-foot facility and provides Service Drive and Zonal Location Concierge functions.

"Our web-based client recognition technologies are designed to help auto dealerships create new sales opportunities, enhance the customer experience, manage inventory and streamline operations," said George Cresto, MyDealerLot's founder and CEO. "Alien Technology's RFID readers are core to our solutions as we work to enhance the automotive retail and service experience for both customers and dealers nationwide."

Refining the Automobile Service Experience with RFID
Service Drive Concierge capabilities leverage radio frequency identification to provide automated customer-arrival information, and antennas positioned overservice lanes capture the unique ID number of an RFID sticker affixed to the back of an automobile's rearview mirror.

When the unique ID numbers are captured, the system references each ID with the customer information, causing two large LCDTVs to automatically welcome the individual by name. The system also relays the customer arrival information to the appropriate dealership personnel, as well as targeted messaging to anyone within the facility.

To enable these vehicle tracking capabilities, the collaboration leverages the Alien ALR-9900+ Enterprise Reader that boasts best-in-class performance and segment leading ease-of-use with a rich set of features. The reader is designed for operation in the "915MHz" frequency band, enabling users to deploy manageable, robust, best-in-class RFID solutions for demanding supply chain, manufacturing and asset management applications. The Alien ALR-9650 Smart-Antenna Solution, the ideal solution for single-antenna RFID systems reading moderate numbers of tags, is also employed as part of the overall solution.

"Alien customers have grown accustomed to leveraging our expert technology for innovative RFID systems, and MyDealerLot has proven itself to be the industry leader in RFID application in the automotive sector," said Mike Frieswyk, Senior Vice President of Sales and Marketing, Alien Technology. "The Alien ALR-9900+ Enterprise Reader with its best-in-class performance is a particularly critical component in this unique and productive program, and we look forward to building on our relationship with MyDealerLot."

About MyDealerLot
MyDealerLot provides Automated Customer Recognition & Messaging Systems (ACRMS) using RFID technologies to some of the best known dealerships in the United States. MyDealerLot's Zonal Tracking solutions provide automated location tracking and web-based vehicle dispatching systems.

In April 2009, MyDealerLot received a finalist award in Automotive News's 2009 PACE award for innovation in automotive. Visit or call 1-888-MDL-RFID (1-888-635-7343) for more information.

About Alien Technology
Founded in 1994, Alien Technology is a leading technology and product provider of UHF Radio Frequency Identification (RFID) Integrated Circuits (IC), tags, readers and professional services. Alien Gen 2 products, along with software solutions from partners, help solve business problems for customers to improve productivity, processes, security and asset tracking for closed-loop and supply chain systems. These solutions are currently implemented in industries such as consumer packaged goods, retail apparel, manufacturing, transportation, airports and cargo logistics, government and defense, and more. Alien's facilities include corporation headquarters in Morgan Hill, CA; the Alien RFID Solutions Center in the Dayton, OH region; and sales offices in the US, Europe and Asia. Alien is a member of EPCglobal.

Alien, Alien Technology and the Alien logo are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries.

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