SOURCE: iGames, Inc.; Dell

iGames, Inc.; Dell

October 22, 2010 09:00 ET

Alienware Arena Invades Latin America

Dell's Popular Community Site for PC Gamers Invades Latin America, Expanding to Offer Activities and Promotions in Spanish for Latin American Game Fans

SAN JOSE, CA--(Marketwire - October 22, 2010) -  Alienware Arena™ (, a community site for PC gaming enthusiasts, is now available in Spanish for Latin American gamers. Alienware Arena has been home to over 750,000 gamer members that have participated in over 100 activities in English since July 2009. The site is sponsored by Alienware™, Dell's premier, high-performance PC gaming brand representing premium power and performance for gamers and technology enthusiasts alike.

Starting today, visitors to Alienware Arena from across Latin America will automatically see core content in Spanish and the first of many new promotions available to them. Promotions include giveaways of both Heroes of Newerth trial keys and exclusive in-game items for Flyff and coming soon, a free online tournament with $1,500 USD value in prizes.

This is the first language expansion for Alienware Arena, reflecting the importance and growth of the Spanish-speaking gaming community. Dell is also exploring Alienware Arena in Portuguese in order to engage more closely with the Brazilian gaming community in the future.

"We're thrilled to be able to bring these new opportunities to Latin America through Dell's unwavering support for PC gaming," said Mark Nielsen, President of iGames, the interactive marketing agency that manages the Alienware Arena campaign for Dell. "We have had great interest from gamers across the region who previously registered on the site, and now we'll be able to bring localized activities to these gamers and to the entire Latin American gaming community."

"We are excited to bring Alienware Arena into Latin America and offer gamers an immersive online experience in their native language," added Scott Kenyon, General Manager, Consumer Dell Latin America. "Alienware Arena will provide a platform for passionate gamers in Latin America to lose themselves in a world of navigation and competition through our premier gaming product line, Alienware."

Gamers worldwide can join the Alienware Arena community and learn more about current and future activities at

About Dell
People worldwide can buy Dell online (, by phone and in nearly 60,000 stores. Alienware, Dell's premier high-performance PC gaming brand, offers unique and award-winning computers that incorporate innovative engineering and are designed with state-of-the-art components. Credited as being one of the first PC gaming hardware manufacturers, Alienware remains committed to creating industry-leading trends in the high-performance gaming arena. Alienware manufactures a diverse selection of customizable, high-performance desktops, notebooks and gaming peripherals that attract a broad range of customers who demand world-class performance and design.

About iGames
iGames, Inc. is an event management and marketing services company specialized in experiential marketing for the video games and technology industries. Since 1996, iGames has been working with leading game publishers, hardware vendors, consumer goods companies and online media outlets to reach and engage millions of gamers. iGames' events and technology support and enhance the interactive gaming experience to help grow social gaming communities. For more information, please visit

Contact Information

  • Media Contacts:

    For inquiries in English:
    Christine Goutaland
    Email Contact

    For inquiries in English or Spanish:
    Gretel Perera
    Email Contact