June 23, 2011 13:54 ET

Alift Gets a Warm Welcome in DC

New Zero-Calorie, Sugar-Free Flavorless Energy Mix-In Brings Power to Any Drink

PHILADELPHIA, PA and WASHINGTON, DC--(Marketwire - Jun 23, 2011) - Alift, the new zero-calorie, sugar-free, flavorless energy mix-in, is changing the way people in DC look at energy drinks. Launched exclusively in DC earlier this month, a recent Alift poll shows DC consumers have already begun embracing the new way to get energy. Two-thirds of people surveyed who were previously turned off by energy drinks really like/like Alift. And, more than 80 percent of frequent energy drink consumers really like/like Alift.

All Washingtontonians can agree on this:

  • Three-quarters of energy drink lovers would purchase Alift and recommend it to a friend.
  • More than half of those who have been turned off by existing energy drinks would purchase Alift and recommend it to a friend.

Alift is the little silver bottle with simple, effective and uncomplicated energy. Mixing in Alift gives you just the right amount of B-vitamins, caffeine and electrolytes that your body can use without the extra ingredients. With no calories, no sugar and no flavor, Alift is not just an alternative for those that want better tasting energy, but those that want a healthier energy option.

Alift sampling teams are canvassing the streets of DC continuing to offer the community a new way to enjoy an energy drink and convert non-energy drink consumers. This weekend they will be in the Adams Morgan area. Come by and get a free sample of Alift to try out the next wave of energy drinks.

You can also visit Alift online. Alift has launched a Facebook contest to get feedback from and connect with the community. From now until June 30, help Alift reach 300 "likes" on Facebook and be entered to win a $300 Metro SmarTrip® card as part of its "Solving Your Energy Crisis" contest.

About Alift
Alift is the new way to energize your favorite drink. It combines the best of a sports drink and energy drink in a flavorless, colorless, zero-calorie mix-in you can add to any drink. Alift is a first-of-its kind, carefully researched, proprietary formulation that does what no other energy drink or shot has been able to do, put you in control of what your energy drink tastes like. With Alift, you can change your energy, not your drink!

For more information visit Visit Alift on Facebook or follow @withalift on Twitter for the latest information and sampling opportunities.

Contact Information

  • Contact:
    Robin Lane
    240-395-0225 x112
    Email Contact


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