SOURCE: Panviva


October 29, 2014 08:00 ET

Aligning Customer Service With Sales & Marketing to Grow Revenue

Panviva Presents a Customer Experience Executive Conversation With Demand Metric

BURLINGTON, MA--(Marketwired - Oct 29, 2014) - The strategic role of customer service in business growth is the topic of a new Panviva Customer Experience Executive Conversation. In "Customer Support: Make Your Contact Center a Profit Center," Clare Price, vice president of research at Demand Metric, a global marketing research & advisory firm, discusses the unexpected ways savvy organizations can harness the contact center for revenue, product, customer, and geographic expansion. The presentation is available on-demand and for free download. No registration is required.

Viewers will gain new insights into:

  • Omni-channel tactics (digital and interpersonal) to improve customer:
    • Acquisition
    • Service and Support
    • Lifetime Value
    • Retention and Referral
  • Optimizing sales by gaining market insight from frontline customer service representatives
  • Connecting customer service to product management and business development
  • Making customer service a competitive advantage and differentiator in commoditized or complex markets

Clare Price is a B2B marketing expert and former research director at Gartner who helped build their Internet Strategies Service. She consults and conducts research in sales and marketing alignment, sales enablement, customer experience and engagement, brand value and brand equity development, content marketing and social media strategies. Earlier, Price was a senior marketing manager for Sun Microsystems and vice president of marketing for three software startups.

The Customer Experience Executive Conversation series is a thought leadership program for business leaders responsible for developing, managing and improving customer service, sales and marketing.

About SupportPoint Cloud and Panviva
SupportPoint Cloud business process guidance software provides knowledge workers with instant access to the exact information needed, workflow navigation, applications, and communication all in one place and accessed through a simple interface. SupportPoint is a cloud-based solution deployed as a fully-managed service for rapid implementation at lower cost. North American headquarters are in Burlington, Mass. Visit to learn more.

About Demand Metric
Demand Metric is a global marketing research & advisory firm serving a membership community of over 40,000 marketing professionals, CEOs, and business owners with advisory services, research & benchmarking reports, consulting methodologies, training workshops & courses, and a library of practical tools and templates.

Contact Information

  • Contacts:
    Stephen Pappas
    Senior Vice President
    Panviva, Inc.
    Email Contact

    Chas Kielt
    Corporate Communications
    On Demand Marketing and Influencer Relations
    Email Contact