Alive Publishing Group Inc.

March 01, 2012 13:20 ET

Alive Publishing Group Inc. (APG) to Give Canadians Access to New Online Tools to Help Them Live Healthier, More Vibrant Lives

RICHMOND, BRITISH COLUMBIA--(Marketwire - March 1, 2012) - Alive Publishing Group (APG), Canada's trusted publisher of natural health content today announced the launch of a new suite of interactive, online health tools and information services using the latest rich media publishing platforms. In addition to the company's industry leading product, alive magazine, which is currently distributed through 900 health stores across Canada (reaching over 500,000 health-conscious Canadians monthly), APG has launched an interactive version of the magazine called alive Interactive, and new mobile applications to help Canadians make informed decisions about their health. These new initiatives will drive deeper awareness for preventative health and well-being as a lifestyle choice.

alive Interactive is a boutique version of alive magazine that allows Internet users to download the magazine in a more experiential format, including the ability to engage in discussions with leading health experts and editors, watch recipe videos, and interact with leading natural brands. In addition, APG has designed a mobile application in partnership with Zinio, a leading provider of digital magazines. The application enables users to download an electronic version of the full magazine to an Apple, PC, or Android device and share information on a variety of online social networks. An iPad app is also available through iTunes. The new suite of products will provide multiple options for readers to find the information they need from a source they trust in a quick and easy-to-digest format.

"The demand for trusted, informed health content is stronger than ever and yet many consumers still don't feel knowledgeable enough to make informed decisions", said Ryan Benn, president and publisher of APG. A recent Canadian poll conducted by Ipsos Reid on behalf of alive magazine revealed that 51 percent of Canadians said they didn't feel knowledgeable about natural products. "We are excited to integrate our expertise in natural health education with the latest innovations in digital media so we can help more people get the information they need to achieve their health goals."

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About Alive Publishing Group Inc.

Established in 1975, Alive Publishing Group Inc. (APG) is one of the largest natural health publishers and education providers worldwide. The company produces alive magazine, alive Australia, alive Australia Pharmacy, alive Interactive, bi-weekly newsletters, and APG offers natural brands a national retailer sampling program through its distribution network of health stores and organic grocers. For those interested in formal training and certification in natural health, the alive Academy is an accredited online learning institution that offers certificate and diploma programs in nutritional consulting.

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